Healthcare Sales, Appointment Setting & Social Media Specialist

Job Title: Healthcare Sales, Appointment Setting & Social Media Specialist
Position Type: Full-time
Pay Rate: $6–$7 USD/hour, depending on experience
Schedule: Monday–Friday | 8:00 AM–5:00 PM EDT
Location: Remote – Philippines
About the Role
Our client is a growing U.S.-based wellness and aesthetic healthcare practice looking for a confident and results-driven Sales, Appointment Setting & Social Media Specialist.

This is a sales-first role. Your main focus will be outbound/cold calling, persistent lead follow-up, appointment setting, and converting qualified prospects into booked consultations.

We're looking for someone who is confident on the phone and understands that lead follow-up doesn't stop after one call or message. You'll take ownership of leads, maintain consistent follow-up, document next steps, and continue working each opportunity until the lead books, declines, or moves into nurture.

You'll also help with day-to-day social media execution and support patient and administrative workflows as needed.

The balance between sales, social media, and administrative work may vary depending on lead volume and business priorities.
Key ResponsibilitiesSales & Appointment Setting — Primary Focus
Make outbound and cold calls to new and existing leadsFollow up consistently through phone, text, and CRMBuild rapport and identify prospective patient needsGuide qualified leads toward booking consultationsHandle basic questions, hesitations, and objectionsRe-engage inactive or unconverted leadsMaintain persistent follow-up until a clear outcome is reachedDocument lead status, call outcomes, and next steps accuratelyWork toward KPIs such as calls, conversations, follow-ups, appointments booked, and conversions
Social Media Support
Post approved content on Instagram and FacebookPublish Stories and help maintain consistent account activityRepurpose existing content for social mediaAssist with captions when neededSchedule approved postsRespond to DMs and commentsSupport audience engagementAssist with TikTok as the practice develops the platformUse Canva, Meta Business Suite, or similar tools as needed

This is primarily an execution-focused responsibility. You will not be expected to serve as the practice's overall marketing strategist.
Patient & Administrative Support
Answer incoming patient calls and inquiriesAssist with patient intake and appointment coordinationFollow up on consent forms and required documentationProvide pre- and post-care communicationMaintain accurate CRM and patient recordsComplete daily activity and performance reportsAssist with other administrative and operational tasks as needed
Requirements
Proven experience in outbound calling, cold calling, sales, appointment setting, lead generation, or lead conversionExperience converting leads into appointments, consultations, or salesComfortable making a high volume of outbound callsClear, confident, and professional phone presenceStrong communication and rapport-building skillsComfortable asking questions and handling basic objectionsPersistent and organized approach to lead follow-upExperience working toward sales, appointment-setting, or conversion KPIsStrong CRM documentation and lead-management skillsProactive, resourceful, and comfortable working independentlyStrong sense of urgency, ownership, and follow-throughComfortable being accountable for measurable results

Nice to HaveHands-on social media experience with Instagram and FacebookExperience with Stories, captions, content repurposing, DMs/comments, and audience engagementCanva and Meta Business Suite experienceTikTok experienceHealthcare, wellness, aesthetics, beauty, weight loss, or medical spa experienceExperience with GoHighLevel (GHL), Mindbody, Bowtie, or OomaPatient intake or pre/post-care communication experienceHIPAA awareness

Tools & PlatformsGoHighLevel (GHL)MindbodyBowtieOomaInstagram & FacebookTikTokCanvaMeta Business SuiteGoogle Workspace & Microsoft Office
Basic RequirementsMust speak and write English clearly and professionally.Must have relevant work experience.Must be able to provide an NBI Clearance and/or Local Police Clearance before onboarding (mandatory).Must be available to attend video meetings with camera on when required.
Computer: Reliable laptop or desktop computer.Internet: Stable high-speed internet connection (minimum 25 Mbps).Audio: Noise-canceling headset.Video: Working webcam for virtual meetings.Workspace: Quiet and professional work environment.
BenefitsDedicated HR & Contractor Support Team: Access to world-class support for questions, guidance, contract matters, and client communication.Premium VPN Access (Optional): A secure VPN license can be provided upon request to enhance privacy and security for client-related tasks.HIPAA & Cybersecurity Training + Certification (Provided): Access to our internal HIPAA compliance training, cybersecurity modules, and certification to help you confidently handle PHI for U.S. healthcare clients.Top 1% VA Performance Training: Access to our proprietary training on communication, client management, productivity systems, and best practices to help you become a top-performing VA and increase long-term client retention.Client-Approved U.S. Holidays: Contractors may take U.S. holidays off according to the client’s needs and schedule.Client-Approved Paid or Unpaid Time Off: Time off may be granted by your client. Paid time off is optional and only if offered by the client.Access to Tools & Resources: Templates, workflow guides, productivity tools, and client-specific SOP support to help you perform at your best.Optional Performance-Based Incentives: Some clients may offer bonuses, incentives, or increased hours based on your performance.

These are optional resources and client-approved allowances available to you as an independent contractor. Any resources, training, or allowances listed are optional contractor perks and not employee benefits.