Digital Marketing Manager

Department: Marketing and Communications

Reports To: Director of Marketing and Communications

Job Summary

The Digital Marketing Manager is responsible for developing, executing, and optimizing Tampa Bay Sun FC's digital marketing efforts to grow brand awareness, build fandom, generate qualified leads, and drive ticket and merchandise sales. This role owns the club's digital marketing calendar and campaign execution across email, website, paid digital media, and social channels. Working closely with the Director of Marketing and Communications, the Digital Marketing Manager translates organizational priorities into coordinated, audience-focused campaigns that deliver measurable results. The ideal candidate combines creative storytelling with strong analytical, technical, and project management skills. This individual must be comfortable setting strategy and executing day-to-day work in a fast-paced sports environment while advancing the club's mission of empowering girls, elevating women, and energizing Tampa Bay.

Key Responsibilities

Digital Strategy and Campaign Management

• Develop and execute integrated digital marketing campaigns supporting single-match tickets, season tickets, group sales, merchandise, community initiatives, and partnership activations

• Own and maintain the digital marketing calendar, ensuring campaigns, content, offers, and communications are coordinated across channels and aligned with club priorities

• Establish campaign objectives, target audiences, timelines, asset requirements, and performance measures before launch

• Manage campaigns from planning through execution and evaluation, ensuring accurate information, timely delivery, and clear calls to action

• Coordinate with Ticketing, Partnerships, Foundation, and other departments to gather information and translate business needs into effective digital campaigns

Email Marketing and Marketing Automations

• Own the planning, creation, scheduling, quality assurance, and reporting of the club's email marketing campaigns

• Develop targeted communications for prospects, ticket buyers, season ticket members, youth soccer families, and other key audiences

• Build and maintain audience segments and automated journeys that nurture leads, encourage purchases, and support fan retention

• Partner with Ticketing to establish lead capture, routing, and follow-up processes within HubSpot

• Monitor database health, deliverability, engagement, and unsubscribe trends to improve performance and maintain audience trust

• Test subject lines, messaging, creative, offers, and calls to action to improve engagement and conversions

Website and E-Commerce

• Manage day-to-day website updates, ensuring content is accurate, current, accessible, and consistent with club branding

• Create and optimize campaign landing pages, ticket information pages, event listings, forms, and merchandise promotions

• Improve the digital fan journey, making it easy for users to find information, purchase tickets, shop merchandise, and connect with the club

• Apply search engine optimization best practices to improve discoverability and website performance

• Coordinate with website, ticketing, and e-commerce providers to resolve issues and support campaign tracking

Paid Digital Media and Audience Growth

• Plan, launch, manage, and optimize paid digital campaigns within approved budgets, directly or in coordination with external partners

• Develop audience targeting, retargeting, and lead-generation strategies that expand the club's reach and move fans toward purchase

• Collaborate with creative team members to develop effective ad copy, graphics, video, and landing pages

• Monitor spending and performance, adjusting campaigns to improve cost efficiency and results

• Maintain campaign tracking, including UTM parameters, pixels, and conversion events, in coordination with platform providers

Social Media and Content Strategy

• Guide social media strategy and coordinate with creative team to align publishing with campaign goals, brand priorities, and audience needs

• Develop content plans that showcase players, coaches, supporters, and the Tampa Bay community while encouraging engagement and action

• Write and edit compelling digital copy for email, website, advertisements, and social campaigns

• Provide clear creative briefs outlining audience, purpose, messaging, format, deadlines, and distribution needs

• Coordinate the use of photography, video, graphics, and written content across digital channels

• Support digital coverage of matches, community events, and club initiatives through advance planning, publishing, and campaign integration

• Ensure digital content follows club, league, sponsor, copyright, and brand standards

Analytics, Reporting, and Optimization

• Own digital marketing reporting and provide clear recommendations based on campaign and audience performance

• Track key measures such as website traffic, email engagement, audience growth, qualified leads, conversion rates, cost per lead, cost per acquisition, and attributable revenue where tracking is available

• Develop and maintain dashboards that connect digital activity to organizational goals

• Evaluate campaign results, document lessons learned, and apply findings to future initiatives

• Test and refine messaging, targeting, creative, timing, and user experience to improve results

• Communicate performance, challenges, and recommended adjustments to the Director of Marketing and Communications

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent relevant experience

• Minimum of 3-5 years of experience in digital marketing, including hands-on responsibility for campaign execution and performance

• Demonstrated experience managing email marketing, website content, paid digital campaigns, audience segmentation, and analytics

• Experience with HubSpot or a comparable CRM and marketing automation platform

• Working knowledge of Google Analytics 4, Google Ads, Meta Ads Manager, content management systems, and campaign tracking tools

• Strong understanding of digital marketing funnels, lead generation, conversion optimization, and customer retention

• Excellent copywriting, editing, and communication skills, with the ability to adapt messaging for different audiences and channels

• Ability to interpret performance data and translate findings into practical recommendations

• Strong project management skills and the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously

• Experience collaborating with designers, photographers, videographers, and external vendors

• Familiarity with Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, After Effects, etc., Slack, Envato, or comparable creative tools preferred

• Strong attention to detail, sound judgment, and accountability for deadlines and results

• Ability to work independently while collaborating effectively across departments

• Experience in sports, live entertainment, ticketed events, or another consumer-facing industry preferred

• Passion for women's sports, community engagement, and building lasting fan relationships

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.