Web Analytics, Technical Marketing Specialist

Job Description:

• Support analytics, tracking, CMS, technical SEO, and general web implementation tasks across client websites
• Implement, test, and deploy tags, triggers, and variables in Google Tag Manager
• Configure and troubleshoot GA4 events, conversions, custom dimensions, reports, and dashboards
• Set up and validate conversion tracking for Google Ads and other advertising platforms
• Troubleshoot tracking, dataLayer, attribution, sequencing, timing, and marketing technology integration issues
• Write and maintain lightweight JavaScript and debug custom scripts
• Support privacy and consent implementations, including Consent Mode and CMP integrations
• Perform website QA, browser testing, technical troubleshooting, performance audits, and site-speed audits
• Implement and validate structured data/schema markup and assist with technical SEO tasks
• Update content and configuration in CMS platforms, including publishing blog posts and updating pages
• Assist with redirects, metadata, sitemap/indexation issues, and routine website maintenance
• Communicate findings and document completed work in internal workflows such as Asana and Slack
• Work independently on assigned tasks through implementation, QA, and documentation while collaborating with web development, analytics, and digital marketing teams

Requirements:

• 2+ years hands-on experience with Google Tag Manager and Google Analytics 4
• Strong understanding of GTM fundamentals, including tags, triggers, variables, dataLayer, and custom HTML implementations
• Experience configuring GA4 events, key events/conversions, custom dimensions, and reports
• Solid JavaScript knowledge, particularly for analytics, tracking, and lightweight website implementations
• Working knowledge of HTML and CSS
• Ability to debug technical issues using browser DevTools, including the console, network requests, cookies, and dataLayer
• Familiarity with Google Ads, LinkedIn, Meta, Microsoft Ads, and similar advertising and marketing platforms
• Experience working within CMS platforms such as WordPress, Webflow, Sanity, or similar systems
• General understanding of technical SEO concepts, including structured data, redirects, metadata, sitemaps, and indexation
• Familiarity with Google PageSpeed Insights and Lighthouse
• Strong attention to detail and a methodical approach to implementation and QA
• Ability to work independently, manage asynchronous tasks, and learn unfamiliar platforms when necessary
• Ability to document technical work and communicate findings to technical and non-technical team members
• Nice-to-have: experience with HubSpot, Marketo, Pardot, server-side Google Tag Manager, Looker Studio, cookie compliance, Consent Mode, CMP platforms, JSON-LD, Screaming Frog, SEMrush, Ahrefs, embedded forms, third-party scripts, hosting/deployment platforms, agency client websites, distributed teams, and asynchronous project management workflows

Benefits:

• Employee well-being is a priority
• Growth and learning in the workplace
• Part-time contractor engagement, as needed
• 2–20 hours per week based on available assignments