VP of Marketing

Cyclops · via Backpacker Job Board

🌎 Remote ⌛ Posted 4 days ago

Own how Cyclops establishes itself as the leader in stablecoin solutions for payments companies
Own and evolve brand messaging hierarchies, visual systems, tone of voice, and overall positioning
Develop thought leadership strategy, POVs, white papers, reports, bylines, and executive visibility
Own end-to-end presence at payments conferences worldwide
Build and defend the annual conference calendar
Grow digital brand presence through website brand expression, SEO strategy, and AIO/GEO positioning
Own the brand measurement framework, define success metrics, track performance, and report to leadership
Build relationships with payments analysts, journalists, and influencers
Develop co-branded content and activations with clients and partners
Report directly to Co-Founder Pat Duffy
Apply hands-on execution across brand, field marketing, digital presence, analytics, press relations, and partner marketing

Deep payments industry experience, having worked at a payments orchestrator, PSP, network, acquirer, or payments-first platform whose clients are payment companies
Deep familiarity with the payments conference circuit, including planning, staffing, and owning event strategy and execution
Strong grasp of digital brand and SEO/AIO in a B2B context
Understanding of how AI search is changing discoverability and strong strategies for improving visibility
Deep understanding of consumer psychology, including social proof, emotional triggers, trust, and authority
A network in payments
Hands-on execution alongside strategy
Ability to build a brand rather than merely oversee an existing one
Ability to work as a U.S. team member
Ability to roll up sleeves and demonstrate relentless execution

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