Social Media Influencer Relations Coordinator

Job Description:

• Cultivate and maintain relationships with social media influencers to create partnerships and content and further discussion around animal rights
• Seek out and develop professional relationships with influencers and their entourages across social media platforms for cross-promotional partnerships
• Monitor social media trends and devise ways to encourage animal rights action for influencers
• Develop and oversee influencer experiences, photoshoots, events, and unboxing campaigns from concept through execution and reporting
• Manage influencer communication and expenses
• Identify and pursue influencer outreach opportunities, attending performances, festivals, and social media events virtually and in person when possible
• Attend brainstorms and weekly cross-departmental meetings to identify outreach and promotional opportunities and plan content
• Track, measure, and analyze influencer marketing performance and share insights
• Maintain a database of influencer contacts and engagement
• Perform other duties assigned by the supervisor

Requirements:

• Degree in a related field or relevant experience
• Prior social media marketing experience working with artists, brands, celebrities, or social media influencers
• Extensive knowledge of and interest in current trends
• Knowledge of PETA campaigns and animal rights issues
• Support for PETA's philosophy and ability to advocate its positions professionally
• Working knowledge of social media influencers and ability to identify under-the-radar influencers
• Experience creating point-of-view video and photo content demonstrating knowledge of current trends
• Ability to work quickly and navigate a large organization with many goals
• Ability to work independently and as part of a team
• Excellent written and verbal communication skills
• Proven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlines
• Willingness and ability to travel when needed
• Must be at least 21 years of age
• Valid U.S. driver's license
• Minimum of three years of driving experience
• Satisfactory driving record
• Access to reliable transportation

Benefits:

• A list of benefits available to qualified employees is available through the employer's benefits information page