Senior Marketing Operations Manager

Job Description:

• Own and scale the systems, processes, and data foundation powering Horizon3’s go-to-market engine
• Maintain day-to-day operations and functional health of the marketing automation platform and Salesforce integration
• Support segmentation, scoring, routing, nurturing, lifecycle workflows, and compliance tasks including GDPR and CCPA
• Evaluate, research, and roll out new go-to-market technology tools
• Support business case development, vendor logistics, and implementation activities
• Conduct audits, testing, and troubleshooting across the marketing technology stack
• Execute data governance protocols to maintain accuracy and consistency across integrated systems
• Identify funnel conversion and handoff problems and drive cross-functional fixes
• Support campaign setup, pre-launch QA, tracking validation, and multi-channel launches
• Facilitate account-based marketing programs, including account list uploads, segmentation, tool configuration, and reporting
• Monitor workflows for bottlenecks and support process improvements
• Maintain and optimize systems and automations that reduce manual work
• Research and implement AI agents and automated workflows
• Track emerging marketing technologies and AI tooling and share insights with leadership
• Maintain documentation for workflows, SOPs, and system configurations
• Support end-user training, enablement, peer guidance, and onboarding
• Partner on attribution, dashboards, metric definitions, data quality, lead scoring, and reporting
• Serve as an operations partner to Demand Generation, Sales, Finance, RevOps, and IT
• Align cross-functionally on goals, definitions, and funnel processes

Requirements:

• 6+ years of experience in marketing operations, revenue operations, or a related role in B2B SaaS or technology
• Expert, hands-on experience with marketing automation, preferably Pardot or Marketo, and Salesforce
• Experience administering integrations between marketing automation platforms and Salesforce
• Track record of leading complex, cross-functional systems projects end to end
• Deep understanding of lead lifecycle management, scoring, routing, segmentation, and campaign tracking
• Strong background in data management, analytics, and performance reporting
• Experience operationalizing account-based marketing programs
• Hands-on experience using AI tools to automate workflows, solve problems, and improve team efficiency
• Comfortable operating in ambiguity and building processes where none exist
• Ability to explain technical trade-offs to non-technical stakeholders and reach decisions
• Detail-oriented with a bias for action; able to deliver accurate work quickly and own QA
• Experience with wider GTM tools such as Chili Piper, Zuddl, RevSure, Nooks, Peerbound, Gainsight, Clay, Influ2, or Reachdesk is advantageous
• Familiarity with Tableau, Power BI, or SQL is advantageous
• Experience in cybersecurity, highly technical B2B markets, or enterprise go-to-market motions is advantageous
• Must be legally authorized to work in the United States
• Must not require employment visa sponsorship now or in the future

Benefits:

• Equity package in the form of stock options for all full-time roles
• Health, vision & dental insurance for you and your family
• Flexible vacation policy
• Generous parental leave
• Career development opportunities
• Inclusive and collaborative culture
• Remote and hybrid work models depending on role and location
• Minimal travel for internal offsites, with job-related travel expenses reviewed and approved by manager