Senior Marketing Analytics Manager

Job Description:

• Own a cross-channel scorecard tied to Salesforce pipeline and revenue
• Ensure every lead and opportunity is tracked to the channel that drove it
• Manage GA4, Google Tag Manager, Google Ads, and LinkedIn conversion tracking
• Measure paid and organic search, including SEO and AI search visibility
• Report funnel conversion from first visit to closed-won by channel, region, and industry
• Validate multi-touch attribution in Dreamdata against real business results
• Design and analyze tests on ads, offers, landing pages, and audiences
• Model pipeline impact of budget decisions and recommend investment allocation
• Lead regular performance reviews with marketing and sales leaders across North America, EMEA, and the Nordics

Requirements:

• 5+ years in marketing or revenue analytics, ideally in B2B SaaS
• Strong Salesforce reporting skills, including campaign and lead source data
• Deep knowledge of GA4, Google Tag Manager, and ad platform conversion tracking
• Experience with HubSpot and a multi-touch attribution tool such as Dreamdata
• Strong SQL and Power BI skills; Microsoft Fabric a plus
• Working knowledge of SEO tools such as Semrush
• Solid experiment design and statistics skills
• Habit of checking numbers before sharing them
• Clear communication and ability to explain complex findings simply

Benefits:

• Flexible remote work and work/life balance
• 10 paid holidays annually
• Unlimited PTO
• Matching 401(k) plan: 25% of employee contribution up to the IRS maximum
• Health insurance, including PPO and HDHP/HSA plans
• Dental insurance
• Vision insurance
• Life insurance equal to 1x employee salary
• Employer-paid short-term disability
• Employer-paid long-term disability
• Flexible Spending Plan for medical and dependent expenses