Senior Manager, Performance Marketing

Evolve · via Remote Communications Jobs

💰 $160,000 - $190,000/yr 🌎 Remote ⌛ Posted 12 days ago

Own Evolve's paid acquisition program end-to-end, including channel mix, budget, campaigns, creative strategy, and agency relationships
Own paid channel mix and in-month allocation across paid search, paid social, programmatic, direct mail, AI search surfaces, and new test channels
Monitor qualified-lead delivery against plan and forecast, diagnose performance drivers, and allocate budget for efficient volume
Own monthly spend and volume inputs to the marketing forecast and re-plan in-month when delivery changes
Build and optimize Google Ads and Meta campaigns directly
Build audience strategy across prospecting, retargeting, customer lists, lookalikes, and first-party property, permit, and owner data
Design and analyze tests across audience, creative, bidding, placement, geography, and landing destination
Launch Performance Max, connected TV, podcast, and expanded direct mail channels from zero to one
Develop paid creative strategy with creative partners, including messaging, formats, testing frameworks, and scaling decisions
Help build measurement of incrementality and currently unseen offline channels and partner on attribution
Partner with analytics, product, and sales across the funnel from impression to signed agreement
Lead through evidence and influence as a senior individual contributor on a small, flat team

7+ years in performance marketing or digital media buying, with hands-on ownership of paid search and paid social campaigns
Proven experience owning and scaling paid acquisition against CAC, CPA, cost-per-qualified-lead or profitability goals at eight-figure annual media spend
Deep platform expertise in Google Ads and/or Meta, including campaign structure, bidding, budget pacing, audience management, creative testing, and optimization
Experience setting strategy for an external media agency and holding it accountable on execution, including transitioning work in-house
Ownership of forecasting, including monthly spend and volume inputs to a marketing plan and re-planning mid-month when delivery moves
Strong analytical skills and comfort with SQL and a product analytics tool
Ability to interpret channel and funnel data and make investment decisions
Experience developing or executing paid creative strategy in partnership with creative teams or agencies
AI-native working style using tools like Claude for analysis, creative iteration, and reporting

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