Senior Manager, Growth Marketing

Job Description:

• Own the growth marketing strategy and customer acquisition plan for the assigned business
• Translate revenue and new-customer goals into funnel targets, channel strategies, campaigns, and growth initiatives
• Develop deep understanding of the business, market, ICP, customer buying journey, competitive landscape, and sales motion
• Assess acquisition-engine health and identify high-impact opportunities, gaps, and risks
• Build quarterly and annual growth plans based on performance, market dynamics, channel capacity, and business priorities
• Own marketing performance across lead generation, MQLs, pipeline contribution, conversion, customer acquisition, and marketing efficiency
• Analyze funnel and channel performance to identify trends, bottlenecks, quality issues, and optimization opportunities
• Partner with Marketing Operations, Revenue Operations, and Sales on attribution, lead quality, scoring, routing, reporting, and funnel visibility
• Establish forecasts and performance expectations and communicate risks or gaps
• Develop integrated campaigns spanning audience, messaging, content, channels, conversion experiences, nurture, and Sales activation
• Partner with Product Marketing to translate customer insights and product value into acquisition strategies
• Test audiences, messages, offers, channels, and conversion experiences for scalable growth
• Serve as primary marketing partner for business and Sales leadership
• Orchestrate specialists across Paid Media, Marketing Automation, Content, SEO/AEO, Creative, Product Marketing, Events, Partnerships, ABM, and Marketing Operations
• Partner with Sales on pipeline needs, lead quality, account strategy, prospect engagement, and campaign activation
• Influence priorities and drive accountability across teams without directly managing all executors
• Identify, prioritize, and test new growth opportunities across channels, audiences, offers, messaging, landing experiences, lifecycle programs, partnerships, and emerging platforms
• Evaluate experiments for near-term performance and scalability
• Document learnings and continuously improve strategy and execution

Requirements:

• 7+ years of experience in growth marketing, demand generation, integrated marketing, or a related B2B marketing discipline
• Demonstrated experience owning customer acquisition, pipeline, or revenue-related marketing goals
• Strong understanding of the B2B funnel and how marketing channels work together across the customer journey
• Experience developing and executing integrated, multi-channel campaigns
• Strong analytical skills with the ability to translate performance data into clear insights and actions
• Experience working with paid media, lifecycle/email marketing, content, SEO, conversion optimization, events, partnerships, and/or account-based marketing
• Strong understanding of marketing automation, CRM, attribution, and funnel reporting
• Experience partnering closely with Sales and Revenue Operations
• Ability to operate strategically while remaining close enough to execution to move work forward
• Strong project management and prioritization skills with the ability to manage multiple initiatives and stakeholders
• Excellent communication skills and the ability to clearly articulate strategy, performance, risks, and recommendations to senior leaders
• A bias toward action, experimentation, and continuous improvement
• Must be eligible to work in the United States without sponsorship
• Nice to have: Experience marketing SaaS or technology products to SMB or mid-market customers
• Nice to have: Experience working within a portfolio or multi-brand organization
• Nice to have: Experience with Salesforce, Marketo, HubSpot, or similar CRM and marketing automation platforms
• Nice to have: Experience building or diversifying an acquisition engine beyond paid search and traditional demand generation
• Nice to have: Familiarity with ABM, product-led growth, partnerships, referral programs, AEO/GEO, and emerging acquisition channels
• Nice to have: Experience working in home services, field services, construction, remodeling, or adjacent industries

Benefits:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program