Senior Manager, Audience and Program Marketing

Job Description:

• Develop and execute 3–5 targeted programs annually to deliver pipeline, meetings, and exceptional customer experiences
• Manage active marketing plans and customer journeys addressing audience use cases, customer needs, procurement cycles, and compliance requirements
• Create audience- and industry-specific plays with product marketing and GTM teams, aligning messaging, positioning, content, use cases, and regional activations
• Build promotion plans across inbound and outbound marketing to engage target cohorts and open new relationships and opportunities
• Create activation-ready audience toolkits for consistent, cohesive multichannel experiences
• Design repeatable frameworks, planning cadences, activation playbooks, and connected workflows for consistent global execution and measurable outcomes
• Partner with marketing, product marketing, customer success, and other stakeholders on priorities, pipeline goals, and execution
• Own and scale Darktrace’s global customer event portfolio, including Tech Meetups and Defender Days
• Own pipeline creation and acceleration for defined audiences and segments
• Build a repeatable, data-driven targeted program engine
• Plan, orchestrate, and execute virtual and in-person events to drive value and meetings
• Leverage or create marketing materials across critical channels and connect experiences based on contact responses
• Drive presence and influence with Darktrace communities, associations, and thought-leadership platforms
• Monitor cybersecurity and AI trends, funding priorities, and competitive insights to inform sales, product, and executive leadership
• Define KPIs for awareness, engagement, and pipeline contribution; track, measure, and report monthly and quarterly
• Build repeatable campaign execution and optimization processes using Darktrace systems
• Manage the marketing budget with accuracy and transparency while delivering ROI and pipeline

Requirements:

• Bachelor’s degree in marketing, business management and/or communications
• 5+ years of B2B marketing experience
• At least 3 years in technology companies
• Experience marketing cybersecurity, cloud, AI or platform solutions is a plus
• Proven track record driving pipeline and influencing sales outcomes
• Strong storytelling ability to translate technical capabilities into use cases with clear value and benefits that drive action
• Experience with ABM, field marketing, events management, and integrated demand generation
• Experience designing targeted programs and plays that influence pipeline and support GTM priorities
• Proven ability to scale event programs, including webinars, executive dinners, and tradeshow ancillary events, using repeatable frameworks and templates
• Ability to operate in a fast-moving, competitive cybersecurity landscape with agility and deal with ambiguity
• Strong cross-functional collaboration skills with product marketing, customer success, sales, and marketing stakeholders, and customers and partners
• Hands-on experience with marketing automation and digital marketing tools, such as Salesforce, Marketo/HubSpot, and Gainsight
• Excellent project management, communication, and stakeholder alignment abilities, with a data-driven mindset
• Willingness to travel up to 30%

Benefits:

• 100% medical, dental and vision insurance, plus dependents
• Paid parental leave
• Pet insurance Discount
• Life insurance
• Commuter benefits
• 401(k)
• Employee Assistance Program