Senior Field Marketing Manager

Job Description:

• Own the annual and quarterly field marketing plan for the Northwest region
• Build integrated programs connecting field events with digital air cover, SDR sequences, and ABM account targeting
• Define and enforce CPO thresholds and build marginal ROI models for regional spend
• Own the regional field budget and make investment trade-offs
• Plan and execute CISO dinners, executive roundtables, third-party conferences, hosted roadshows, and account-specific activations
• Lead SDR alignment, including pre-event sequencing, on-site meeting coordination, and post-event follow-up SLAs
• Coordinate with digital marketing, campaigns, and ABM teams around target accounts
• Own executive-tier programming, including speaker coordination, venue selection, and curated invitations
• Partner with channel field marketing on regional partner-led programs
• Report on meetings booked, pipeline created, pipeline influenced, and stage progression tied to program spend
• Run 30-day post-event reviews and apply learnings to future programs
• Maintain Salesforce campaign tracking and attribution with marketing operations
• Present regional performance to marketing and sales leadership
• Serve as primary marketing partner to regional sales leaders, account executives, and SDR managers
• Mentor Field Marketing Managers and Specialists; share repeatable playbooks across regions
• Collaborate with brand, product marketing, digital, campaigns, ABM, and marketing operations teams

Requirements:

• 5 to 8 years of B2B field marketing experience, including ownership of a region or segment
• Demonstrated ability to build and run a field program portfolio with measurable pipeline outcomes, CPO discipline, and executive-level reporting
• Deep experience partnering with sales leadership and SDR management on pre- and post-program alignment, sequencing, and follow-up accountability
• Strong financial fluency, including building CPO models, presenting ROI cases, and recommending investment trade-offs
• Experience running ABM-aligned field programs tied to named account lists, including executive dinners and CISO roundtables
• Proficiency in Salesforce for pipeline tracking, campaign attribution, and performance reporting
• Experience with marketing automation platforms such as Pardot, HubSpot, or equivalent
• Excellent written communication for executive-facing event briefs, invite copy, and post-event performance summaries
• Track record of building repeatable field program frameworks
• Experience in cybersecurity field marketing is an advantage
• Existing relationships with the security community, venues, and partners in the region are an advantage
• Background in financial services, healthcare, or SLED is an advantage
• Must be based in the Northwest US
• Willingness to travel up to 40%

Benefits:

• Equity package in the form of stock options for all full-time roles
• Health, vision & dental insurance for you and your family
• Flexible vacation policy
• Generous parental leave
• Career development opportunities
• Inclusive culture
• Collaborative environment encouraging creativity and out-of-the-box thinking
• Remote and hybrid work models depending on role and location