Senior Channel Field Marketing

Job Description:

• Own the South Central channel field marketing strategy and co-marketing portfolio
• Prioritize partners and programs by pipeline opportunity
• Own the channel marketing calendar aligned with partner priorities, regional sales plays, and company campaigns
• Define and enforce pipeline ROI standards for channel field investment
• Design and execute joint field programs with VARs, resellers, alliance partners, and distributors
• Own MDF allocation, partner alignment, execution oversight, budget tracking, and attribution reporting
• Build repeatable co-marketing playbooks
• Coordinate SDR, Partner Business Manager, and partner seller follow-up with defined SLAs
• Serve as senior marketing counterpart to Partner Business Managers and partner marketing contacts
• Run joint planning and business reviews with priority partners
• Coordinate partner programs with regional field marketing
• Develop joint messaging and proof points with partner and product marketing
• Own partner-sourced and partner-influenced pipeline reporting
• Maintain clean partner attribution in Salesforce with marketing operations
• Report recommendations to field marketing and channel leadership
• Mentor Channel Field Marketing Managers and Specialists; no direct reports

Requirements:

• 6+ years of B2B channel or field marketing experience
• Ownership of partner co-marketing programs with measurable pipeline contribution
• Proven experience building and executing co-marketing programs with VARs, resellers, alliance partners, or distributors
• Experience owning MDF budgets, including allocation decisions, partner alignment, and ROI reporting
• Strong understanding of the B2B technology channel ecosystem
• Financial fluency; comfortable building CPO and ROI cases and recommending investment trade-offs
• Proficiency with Salesforce for pipeline tracking, partner attribution, and co-marketing performance reporting
• Strong cross-functional collaboration skills across partner, channel sales, field marketing, demand generation, digital, ABM, and product marketing
• Highly organized, able to manage multiple partner relationships, programs, and timelines
• Experience in cybersecurity, DevSecOps, or adjacent B2B security markets
• Familiarity with Federal or Public Sector channel marketing, Carahsoft, FedRAMP, and CMMC
• Familiarity with intent data and ABM tools such as ZoomInfo or Reachdesk
• Familiarity with Pardot, Marketo, or HubSpot
• Must be based in the South Central region of the United States
• Willingness to travel up to 40%

Benefits:

• Equity package in the form of stock options
• Health, vision & dental insurance for you and your family
• Flexible vacation policy
• Generous parental leave
• Career development opportunities
• Inclusive culture
• Collaborative environment
• Remote and hybrid work models depending on role and location