Senior Brand & Integrated Marketing Manager

Job Description:

• Lead Roo's largest launches and company-level brand campaigns end-to-end, from audience insight and narrative through execution and measurement
• Own Roo's brand campaign calendar and measurement standard across brand, product marketing, lifecycle, partnerships, and other functions
• Lead brand research and benchmarks to measure awareness and perception and guide brand investment
• Turn conferences, recognition weeks, and seasonal moments into signature Roo moments
• Develop creative ideas, storytelling, formats, and channels for campaigns
• Lead co-marketing campaigns with strategic partners and turn customer and success stories into integrated campaigns, press, and thought leadership
• Lead brand growth in new markets by adapting campaigns, PR, and industry presence
• Own and track campaign and PR agency budgets and build repeatable planning, briefing, and measurement systems
• Partner with the PR agency on earned media, trade media, and sponsored content
• Build Roo's thought leadership program around the future of veterinary work through research, content, and speaking opportunities
• Elevate veterinary professionals', hospital leaders', and executives' voices in Roo's storytelling

Requirements:

• Deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement
• Ability to bring cross-functional teams together around a shared plan and keep complex launches on track
• Experience managing PR agencies or earned-media programs and building thought leadership for a professional audience
• Experience owning brand research, budgets, and agency relationships and making smart trade-offs
• Strong storytelling, creative judgment, and a clear point of view on measuring campaign effectiveness
• Thoughtfulness about where AI and emerging tools improve marketing team workflows and where human judgment matters most
• Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus

Benefits:

• Accelerated growth & learning potential
• Stipends for home office setup, continuing education, and monthly wellness
• Comprehensive health benefits with base medical plan covered at 100% and optional premium buy-up plans
• 401K
• Unlimited Paid Time Off
• Paid Maternity/Paternity and reproductive care leave
• Gifts on your birthday & anniversary
• Opportunity for domestic travel, including regional team building events