Marketing Analytics, Insights Analyst

Job Description:

• Collaborate with marketing stakeholders to define business objectives, measurement strategies, and scalable analytics solutions
• Identify progress or gaps against monthly, quarterly, and annual goals, and proactively identify risks, opportunities, and performance drivers
• Design, develop, and enhance reporting frameworks, dashboards, and analytical models for growth planning, forecasting, funnel optimization, and pipeline management
• Lead cross-channel performance analysis and attribution initiatives to evaluate marketing effectiveness, optimize investment decisions, and improve ROI
• Generate actionable insights and recommendations to improve customer engagement, buying experiences, conversion rates, and channel efficiency
• Translate complex analyses into executive-ready narratives through data visualization, reporting, and storytelling
• Establish and maintain KPI definitions, measurement standards, and documentation
• Partner with Marketing Intelligence, Strategy, Technology, and Automation teams to improve data quality, segmentation, reporting capabilities, and measurement methodologies
• Influence business decisions through engagement with regional and global marketing leaders, including business reviews and planning processes
• Gather stakeholder feedback, identify gaps or opportunities, and recommend solutions to improve operational effectiveness and business outcomes
• Support alignment and enablement across global and regional marketing teams to drive consistency in reporting and analytics practices

Requirements:

• Bachelor's degree and 8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field
• Ability to think in the abstract and understand the intricacies of a complex system
• Ability to work proficiently with multiple and large datasets
• Advanced proficiency in SQL, Excel, Tableau, SAP Analytics Cloud, or similar business intelligence and analytics platforms
• Experience developing predictive, forecasting, optimization, or propensity models
• Strong understanding of marketing performance measurement, demand generation, pipeline management, attribution methodologies, and funnel analytics
• Deep familiarity with CRM and marketing data structures, including leads, contacts, accounts, opportunities, and campaign data
• Experience leveraging AI-enabled analytics capabilities
• Exceptional communication and storytelling skills
• Executive presentation experience preferred
• Demonstrated success influencing stakeholders and driving alignment across cross-functional teams
• Strong project management and prioritization skills
• Ability to manage multiple initiatives and deliver results in a fast-paced environment
• Naturally curious and proactive
• Commitment to staying current on emerging analytics technologies, marketing trends, and industry best practices
• Proven ownership mindset with a strong bias toward action, continuous improvement, and measurable business impact
• Flexibility to collaborate across global teams and time zones, including engagement with colleagues in the EMEA and APJ regions

Benefits:

• Employer contributions toward the cost of employee-only medical and dental premiums
• Vision - opt-in available
• 401k
• PTO
• Life Insurance
• Disability Insurance
• AD&D coverage
• Short-term Disability
• Accident insurance - opt in available
• Cancer/Critical Illness insurance - opt in available
• Pet insurance - opt in available
• Potential to extend the contract beyond April 30th, 2027
• Continuous learning and professional development
• Collaboration and accountability culture