Manager, Integrated Account Based Marketing

Teleperformance · via Get Backend Jobs

💰 $100,000 - $105,000/yr 🌎 Remote ⏰ Full Time ⌛ Posted 13 days ago

Lead and execute targeted, multichannel ABM campaigns driving pipeline growth and revenue for Government Services and Collections businesses
Manage 1:1, 1:Few, and 1:Many ABM campaigns
Collaborate with Sales, Operations, SDRs, and Marketing teams on account plans and go-to-market strategies
Develop Government Services campaigns for citizen experience, data services, professional services, technology and security services, and business process outsourcing
Develop Collections programs targeting organizations managing first-party or outsourced third-party collections
Own integrated multichannel strategy, including account selection, segmentation, persona-level messaging, digital demand generation, event marketing strategy, and budgets
Manage paid media, programmatic/IP-targeted display, social selling, SEO/content syndication, email, webinars, and tailored account content
Own strategy and execution for government-focused events, tradeshows, and executive roundtables
Conduct pre-event account targeting, on-site engagement, and post-event follow-up with Sales and SDRs
Use Salesforce, Demandbase, LinkedIn, and Marketo to track engagement, optimize campaigns, and report performance
Create account-specific materials, including videos and personalized templates
Train field teams on ABM tactics and follow-up strategies
Translate Federal and SLED procurement cycles, contract vehicles, budget timing, and partner motions into campaign strategies

7+ years in B2B marketing for BPO, professional services, IT services, or SaaS
3+ years in ABM roles marketing to Federal and/or SLED buyers
Fluency with Federal and SLED buyer personas, public-sector budget cycles, contract vehicles, and partner/reseller motions
Expertise with Marketo, Demandbase, LinkedIn, and Salesforce
Experience owning end-to-end integrated marketing strategy, including account selection, persona messaging and content, channel plan, budget, execution, and pipeline attribution
Hands-on digital marketing expertise in paid media, programmatic/account-based advertising, email, webinars, and content syndication
Event marketing ownership, including tradeshow strategy, booth experience, executive roundtables, and post-event pipeline conversion
Ability to deliver high-ROI campaigns in a fast-paced environment
Strong project management, analytical, and communication skills
Approximately 15–20% travel
Must be located within the US or Canada
Must be eligible to work in the US or Canada without sponsorship

OK, THE EXPERIMENT FAILED