Local Marketing Manager

Job Description:

• Own and deliver annual market and Restaurant-level marketing plans for the Midwest
• Maintain current understanding of demographics, Restaurant trade areas, traffic drivers, competition, cultural dynamics, and community needs
• Use sales, transaction, media, consumer, competitive, and Restaurant-level insights to diagnose challenges and identify growth opportunities
• Partner with Operations leadership and Brand Partners to establish market-level goals and integrated action plans
• Prioritize marketing resources and investments based on business opportunity, expected impact, operational readiness, and brand strategy
• Lead regional execution of national campaigns and ensure local relevance and operational achievability
• Develop local programs involving media, community engagement, cultural moments, partnerships, influencers, catering, promotions, and Local Store Marketing
• Implement and optimize local media support for existing Restaurants and New Restaurant Openings
• Advise Brand Partners on market strategy, local investment decisions, and long-term growth planning
• Build relationships with Brand Partners, field Operations leaders, community partners, and local sponsors
• Source, evaluate, negotiate, and manage local partnerships and sponsorships
• Manage, support, and track New Restaurant Openings in the Midwest
• Develop recovery strategies for underperforming markets and priority Restaurants
• Collaborate with Operations, Media, Delivery, Consumer Insights, Development, FP&A, Digital, CRM, Brand, Communications, and Restaurant Technology
• Prepare communications, business reviews, and presentations covering sales performance, marketing activity, business impact, learnings, risks, and recommended actions
• Lead test-and-learn initiatives and scale successful local programs
• Spend meaningful time in markets and Restaurants to observe execution and uncover opportunities
• Champion Wingstop brand standards while adapting strategy to local market needs

Requirements:

• A bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and directly relevant experience
• Five or more years of progressive experience in Marketing, Field Marketing, or a directly relevant field
• Quick Service Restaurant marketing experience; restaurant, retail, or Brand Partner-operated system experience is preferred
• Strong interpersonal and relationship-building skills
• Strong analytical skills and experience interpreting business performance, consumer insights, media results, and market-level data
• Advanced proficiency with Microsoft Excel and PowerPoint
• Experience with Power BI or comparable reporting and data-visualization tools
• Strong presentation, facilitation, negotiation, and written communication skills
• Experience planning and negotiating sponsorships, including agreements, activation, relationship management, and impact assessment
• Ability to travel up to 60% within the Midwest, including overnight travel
• Ability to work occasional nonstandard hours, including nights and weekends
• Ability to work in fast-paced Restaurant and kitchen environments, including walking, standing, lifting, and bending
• Ability to work indoors and outdoors in varied temperatures and around food products, common allergens, industrial equipment, and commercial cleaning products
• Must reside within, or be willing to relocate to, the assigned Midwest market

Benefits:

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k match: dollar for dollar on the first 3% and 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room