Digital Marketing Strategist

Job Description:

• Own performance tracking across paid social, paid search, SEO, email, organic social, and partner placement channels
• Deliver monthly performance reports covering customer acquisition cost, conversion rate, lifetime value, and return on spend by channel
• Partner with engineering to build dashboards tracking the customer lifecycle from first touch through booking and repeat use
• Recommend monthly and quarterly budget allocation based on channel performance
• Evaluate new spend opportunities, including partner newsletter placements and sponsorships
• Maintain a record of marketing spend and results to build historical benchmarks
• Balance family and helper acquisition to maintain a healthy marketplace supply-demand ratio
• Own technical SEO strategy, including site audits, page prioritization, and optimization briefs
• Use Google Analytics, Google Search Console, and SEMrush to identify pages to optimize and build
• Collaborate on seasonal campaign plans aligned with family care decisions
• Turn performance analytics into actionable content direction across web, blog, social, and email
• Oversee email marketing strategy, deliverability, and engagement
• Measure and report on healthcare partner campaigns
• Build acquisition reporting showing partners the reach and results of co-marketing efforts
• Report to the Content Lead and collaborate with content, sales, design, engineering, and leadership

Requirements:

• 3 to 5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics
• Direct ownership of channel budgets and spend recommendations
• Demonstrated experience building CAC, LTV, and ROAS reporting that leadership used to make spend decisions
• Hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, and Meta and Google Ads
• Working knowledge of technical SEO, including site audits, indexing, site structure, and page optimization
• Ability to translate data into clear briefs that writers and designers can act on
• Strong written and verbal communication with both technical and non-technical stakeholders
• Experience in two-sided marketplaces, healthcare or healthcare technology, senior care, home care or caregiving services, consumer subscription or on-demand services, or B2B and SaaS marketing is strongly preferred
• SQL or dashboard tool experience, such as Looker Studio or Tableau, is a plus
• Familiarity with email platforms such as Klaviyo is a plus

Benefits:

• Comprehensive health benefits with paid time off
• Remote work environment
• Opportunity to build Herewith's growth and performance function from the ground up
• Ability to directly shape where Herewith invests to reach families, Helpers, and healthcare partners
• Collaborative, mission-driven team environment