Growth Marketing Manager

Job Description:

• Generate, prioritize, and run growth experiments across the funnel from first visit to qualified opportunity
• Share experiment learnings with the team
• Build lifecycle and nurture programs to move free users, trial users, and existing customers toward purchase and expansion
• Optimize landing pages, forms, CTAs, and user journeys
• Run A/B and multivariate tests to improve conversion rates
• Manage and optimize paid search, paid social, especially LinkedIn, and retargeting
• Lower cost per opportunity through paid acquisition optimization
• Partner with Content on SEO strategy, keyword targeting, and technical SEO fixes
• Build AI-assisted and agentic workflows for personalization, content variants, and experiment velocity
• Own funnel analytics and dashboards with RevOps
• Improve attribution and turn data into clear recommendations
• Partner with Product Marketing on positioning tests, Product on in-app growth loops, and Sales on lead quality
• Report to the Director of Demand Generation

Requirements:

• 4–7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity
• Track record of experiments that measurably improved conversion, acquisition cost, or pipeline
• Hands-on experience with paid search and paid social, including budget management and bid optimization
• Website and CRO experience, including landing page testing and analytics setup
• Experience with Google Analytics, Optimizely, VWO, or similar tools
• Working knowledge of SEO fundamentals
• Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, and reporting
• Working fluency with Salesforce
• Strong analytical skills, including building funnel reports, reading attribution, and sizing opportunities
• Clear writing and ability to test messaging with a technical audience
• Product-led growth experience with free tiers, trials, or self-serve funnels is a strong plus
• Familiarity with threat intelligence, SecOps, or security analyst workflows is a strong plus
• SQL or experience working directly with product usage data is a strong plus
• Experience with ABM or intent data platforms such as 6sense or Demandbase is a strong plus
• Experience building AI-assisted or agentic marketing workflows is a strong plus

Benefits:

• Fully paid medical insurance premiums
• Fully paid dental insurance premiums
• Fully paid vision insurance premiums
• 401k retirement plan with company matching
• Basic life insurance
• Flexible PTO
• Additional well-being benefits
• Equal opportunity, diversity, equity and inclusion workplace