Director, Paid Marketing - Subscription (US Remote)

Role overview

This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.

DuckDuckGo is hiring a full-time, remote Director of Paid Marketing for its Marketing & Communications team. The role leads the development and growth of a profitable paid subscriber acquisition program, working with marketing, product, design, user insights, data science, and finance. It owns KPI development, campaign strategy, budget and resource allocation, and performance measurement, with an emphasis on privacy-respecting advertising and aggregate measurement rather than user-level tracking.

The director will set strategic roadmaps, prioritize high-impact work, coordinate cross-functional resources, and build confidence in marketing measurement. Example work includes developing a break-even model and profitable CPA target, planning integrated campaigns, and running rapid tests to find and scale effective tactics.

The role is remote in the United States, with flexible scheduling and no core hours; the expected average commitment is 40 hours per week. Team members are expected to attend video meetings on camera and are strongly encouraged to travel at least twice yearly for an all-hands meetup and a team retreat, each typically lasting around four to five days. A background check is required. Compensation details differ across the supplied listing: the listing metadata gives $243,800 per year, while the compensation section states $263,300 USD for the United States, plus stock options. Company-sponsored health benefits are limited to US-based team members. The support guide describes paid parental leave, office setup, and co-working allowances.

DuckDuckGo states that it uses AI to assist with application review and summaries, while hiring decisions remain with its hiring team. Applicants may contact [email protected] to request an alternative selection process or reasonable accommodation. The company describes its equal-opportunity and anti-discrimination policy in the job description.

Role at a glance: DuckDuckGo seeks a US-remote Director of Paid Marketing to build profitable, privacy-respecting paid subscriber growth and lead cross-functional campaign strategy and measurement.

Responsibilities mentioned in the listing

• Build and scale a profitable paid subscriber acquisition program and related initiatives.
• Own KPI development, campaign strategy, budget and resource allocation, and performance measurement.
• Set strategic roadmaps, prioritize high-impact projects, coordinate cross-functional teams, and ensure marketing results are measured reliably.
• Develop alignment around a break-even model and profitable cost-per-acquisition target.
• Plan integrated campaigns and secure support for profitable paid subscriber growth.
• Design and run rapid testing cycles to identify and scale successful marketing tactics.

Qualifications stated in the listing

• 10+ years of professional experience, including 4+ years in senior leadership driving profitable app subscription growth; experience with 1M+ subscribers is preferred.
• Strategic expertise and hands-on knowledge of channels such as app store ads, paid social, and mobile app networks, as well as integrated campaigns, measurement, audience alignment, and creative practices.
• Experience launching paid app subscription acquisition programs from the ground up, including setting cost-per-subscription targets, creating media plans, establishing measurement frameworks, and shaping creative and messaging.
• Experience at a consumer-facing technology company with a substantial US user base, ideally 10M+ monthly active users, and multiple products.
• Ability to develop others and demonstrate improvements in collaboration, expertise, productivity, and business impact.
• Ability to use first-principles thinking to analyze ambiguous growth opportunities, question assumptions, identify key drivers, and create focused initiatives.
• Comfort prioritizing and allocating resources in a constrained organization based on opportunity cost and expected impact.
• Strong analytics and measurement skills, including app economics such as payback and lifetime value, incrementality or lift testing, modeling, and data analysis.