Senior Growth Marketing Manager

Role overview

This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.

Rithum is hiring a full-time Senior Growth Marketing Manager for a remote role in the United States. The company’s commerce network serves more than 40,000 businesses and supports over $50 billion in annual GMV. This position leads digital advertising and performance marketing, particularly B2B Google search (PPC), with end-to-end responsibility for campaign strategy, execution, optimization, and results against acquisition, revenue, and ROI goals. Travel may be required up to 10% of the time.

The manager oversees paid search and display campaigns, budgets, Google Ads and other search accounts, keyword strategy, testing, analytics, and performance reporting. They work with creative, content, product, and analytics teams, as well as external agencies, vendors, and partners. Rithum also expects team members to use AI thoughtfully to improve research, planning, analysis, automation, reporting, and decision-making while maintaining quality, security, compliance, and sound judgment.

The expected base salary is $130,000–$190,000 per year across U.S. locations; final pay may vary based on location, skills, and relevant experience. The role has an expected discretionary bonus of 12% of annual base salary. Benefits include medical, dental, and vision coverage with company HSA contributions from the first day; a 6% 401(k) match; paid time off, holidays, sick leave, wellness days, and volunteer time; caregiver leave; insurance options; a $65 monthly remote-work internet stipend; tuition assistance; career development; and a charitable contribution match. PTO increases with service, reaching 22 days after three years and 25 days after five years.

Role at a glance: Remote U.S. full-time role leading Rithum’s B2B-focused performance marketing, especially Google search advertising, with a $130,000–$190,000 base salary and 12% expected discretionary bonus.

Responsibilities mentioned in the listing

• Develop and manage performance marketing strategy and campaigns across paid search and display, emphasizing B2B Google PPC and efficient client acquisition.
• Handle campaigns from planning and launch through optimization and performance analysis; manage budgets to support ROI and revenue goals.
• Manage daily Google Ads and other search-platform accounts, including bids, budget limits, impression share, quality scores, audiences, and account metrics.
• Build keyword lists aligned with the broader search marketing strategy and collaborate with content teams or agencies on paid-media content needs.
• Track funnel conversion rates, click-through rates, cost per acquisition, return on ad spend, and lifetime value; identify and act on improvement opportunities.
• Run A/B and multivariate tests of advertising, messaging, and targeting, and use data to refine audiences, creative, bidding, and landing pages.
• Analyze business questions and campaign results, then recommend improvements to marketing strategies and tactics.

Qualifications stated in the listing

• At least 8 years of experience in B2B Google search, digital advertising, growth marketing, or a related area, with measurable results against ROI targets.
• Proficiency with digital advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and Twitter Ads.
• Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Experience using Excel, Salesforce, Looker Studio, Tableau, or Domo to produce business insights.
• Experience measuring and monitoring brand-search campaigns against non-brand search campaigns.
• Experience applying AI tools such as ChatGPT, Microsoft Copilot, or Claude to research, communication, analysis, documentation, automation, workflow improvement, or decision-making.
• Preferred: 10 or more years in digital advertising, growth marketing, or a related field.
• Preferred: A bachelor’s degree in a relevant or related discipline.