Account-Based Marketing Manager

Role overview

This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.

Rithum is hiring a full-time, remote Account-Based Marketing Manager in the United States. Its commerce network serves more than 40,000 companies and supports over $50 billion in annual GMV. In this role, you will build and run targeted marketing programs for priority accounts and segments, aiming to increase engagement, create pipeline, support revenue growth, and strengthen strategic relationships. You will work closely with Sales, Product Marketing, Demand Generation, and other teams on personalized one-to-one and one-to-few programs, including campaigns for account expansion.

The position spans account planning, multi-channel campaigns, sales partnership, and performance analysis. You will use account insights, intent signals, and engagement data to shape targeting and sales actions, and coordinate regional ABM work with EMEA and Global Demand Generation. Rithum expects team members to use AI thoughtfully to improve productivity and decisions, while checking outputs and maintaining quality, security, and compliance.

The listed annual base salary range is $100,000–$155,000 across U.S. locations; final pay may vary based on location, skills, and relevant experience. The expected discretionary bonus for this non-sales role is 12% of annual base salary. Benefits include medical, dental, and vision coverage with company HSA contributions beginning on Day 1; a 6% 401(k) match; paid time off, holidays, sick and wellness days, and a volunteer day; caregiver leave; insurance options; a $65 monthly remote-work internet stipend; tuition assistance; career development; and other support and team activities. PTO increases with tenure.

Rithum describes its workplace as remote-first and inclusive, and states that it provides equal employment opportunity and reasonable accommodations for qualified applicants during the hiring process.

Role at a glance: Rithum is seeking a U.S.-based remote Account-Based Marketing Manager to lead targeted B2B campaigns, sales partnerships, and pipeline measurement.

Responsibilities mentioned in the listing

• Develop ABM plans that support enterprise pipeline goals, sales priorities, and broader demand-generation programs; select target accounts and buying groups with Sales.
• Create personalized one-to-one and one-to-few account strategies, coordinating regional execution with EMEA and Global Demand Generation.
• Run multi-channel programs using content, email, digital advertising, direct mail, executive engagement, webinars, and events, working with Content and Product Marketing on tailored assets.
• Build account experiences that raise engagement, advance opportunities, and improve conversion; support existing-account growth through upsell and cross-sell campaigns with Customer Marketing, Field Marketing, and Events.
• Manage the ReachDesk relationship, including direct-mail and gifting plans, vendor coordination, and budget for account programs.
• Act as a strategic marketing partner to Sales leaders and account teams; use account insights, intent, and engagement data to guide account plans and sales actions, and share trends that inform broader marketing priorities.
• Coordinate program delivery and measurement with Demand Generation, Marketing Operations, and Revenue Operations.

Qualifications stated in the listing

• At least 5 years of B2B marketing experience, including work supporting ABM initiatives.
• Experience partnering with Sales in SaaS or technology environments and supporting multiple geographies, business units, and product lines.
• Experience with 6sense, Demandbase, or another ABM platform, and with Marketo, Salesforce, or similar marketing technology.
• Experience using AI tools such as ChatGPT, Microsoft Copilot, or Claude for research, communication, analysis, documentation, automation, workflow improvement, and decision-making.
• Preferred: 8 or more years of marketing experience; a bachelor’s degree in Marketing, Business, Communications, or a related field; experience with enterprise or strategic-account programs or high-growth SaaS or technology companies; knowledge of account targeting, buying-group engagement, and pipeline development; and strong communication, collaboration, and project-management skills.