Senior Demand Generation Manager

Job Description:

• Own the webinar program, including thought leadership, product release, and sponsored webinars
• Manage webinar content, production, promotion, registration, attendance conversion, and follow-up
• Design and launch segmented nurture tracks by practice area, persona, and funnel stage
• Instrument conversion before launch and evaluate program performance
• Own email campaigns for content launches, product announcements, and event promotion
• Manage content distribution, audience segmentation, and list strategy
• Partner with the ABM lead on account-based campaign support, shared calendars, and collateral
• Drive demand campaigns around Catalyst, trade shows, and field events
• Own campaign reporting in weekly pipeline reviews
• Track pipeline created and influenced by program against pace
• Build reporting and AI-assisted monitoring for campaign performance
• Use AI workflows and agentic monitoring to increase campaign output and share processes across the team

Requirements:

• 6+ years in B2B demand generation, campaign marketing, or lifecycle marketing
• Clear ownership of a pipeline number
• Experience contributing to quarterly pipeline targets in the eight figures
• Full-funnel thinking, including stage conversion rates, persona mapping, and leak identification
• Deep hands-on experience with webinars, nurture, and email at scale
• Fluency in HubSpot or a comparable marketing automation platform
• Ability to build marketing automation workflows independently
• Demonstrable AI practice in campaign execution
• Ability to show AI workflow, inputs, and what it replaced
• B2B experience
• Professional services, accounting, audit, or fintech experience is a plus
• B2C experience is not a fit

Benefits:

• Equity
• Competitive and holistic compensation
• Equal employment opportunities and voluntary self-identification processes