Medical Aesthetic (injectables) Brand Manager

About the Role

Market Research and Analysis:

• Conduct thorough market research to understand the dynamics of the medical aesthetics sector, particularly trends related to aesthetic injectables and similar products.


• Analyse competitor strategies, market share, and product positioning.


• Identify potential markets and new target demographics for aesthetic injectables.

Product Knowledge and Expertise:

• Possess in-depth knowledge about aesthetic injectables, including its composition, usage, benefits, side effects, and regulations.


• Stay updated with the latest developments and research in the field of medical aesthetics.

Brand Strategy Development:

• Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables.


• Work on branding initiatives that clearly differentiate aesthetic injectables from competitors.


• Collaborate with research and development teams to align product development with market needs.

Marketing and Promotion:

• Design and execute marketing campaigns for aesthetic injectables, targeting both healthcare professionals and consumers (Where allowed) .


• Manage digital marketing efforts, including social media, content marketing, and online advertising (where allowed ) .


• Develop educational and promotional materials for both patients and healthcare providers.

Sales Support and Collaboration:

• Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables .


• Monitor sales performance and adjust marketing strategies accordingly.


• Engage in field visits to better understand customer needs and gather feedback.

Regulatory Compliance and Ethical Marketing:

• Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA.


• Promote aesthetic injectables ethically, ensuring accurate representation of its effects and side effects.

Stakeholder Engagement and Networking:

• Build and maintain relationships with key stakeholders, including healthcare professionals, industry experts, and influencers in the medical aesthetics field.


• Attend industry conferences and workshops to network and stay informed about industry trends.

Budget Management and Reporting:

• Manage the budget allocated for aesthetic injectables marketing and promotional activities.


• Regularly report on brand performance, marketing ROI, and market insights to senior management.

Customer Feedback and Product Improvement:

• Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables .


• Collaborate with Medical/NBD for continuous product improvement based on customer insights.

Required Skills and Qualifications (Medical Doctor – Aesthetic Brand Manager)

• 
  Medical degree (MBChB required) with active or previous clinical experience in medical aesthetics.


• Experience working in aesthetics , with established relationships in the medical aesthetics community, including familiarity with KOLs, trainers, and aesthetic practitioners.


• Demonstrated ability to interpret clinical data, understand product science, and translate complex medical information into clear insights for brand and training strategies.


• A strong interest in transitioning into pharmaceutical marketing and brand management, with a willingness to undergo structured training and development within the marketing team.


• Excellent communication, presentation, and interpersonal skills, with the ability to influence clinical stakeholders confidently.


• Strong analytical and critical-thinking skills, including the ability to evaluate clinical evidence and market trends.


• Ability to work collaboratively in a cross-functional environment (marketing, medical affairs, sales, regulatory, digital).


• High levels of professionalism, adaptability, and a passion for shaping the future of aesthetic medicine through evidence-based brand leadership.