Vice President – Demand Generation

Job Description:

• Build and lead Argano’s Demand Center of Excellence
• Design the CoE charter, operating model, team structure, roles, intake, prioritization, and service-level model
• Establish repeatable campaign containers and shared planning disciplines
• Hire, coach, and develop campaign, ABM, email, webinar, and content professionals
• Own integrated campaign strategy and execution across all Argano business units
• Translate offerings, ICPs, and pipeline plans into annual and quarterly campaign plans with lead and pipeline targets
• Tailor messaging, offers, and content to publisher ecosystems and priority industries
• Drive cross-sell and install-base expansion campaigns
• Build and execute tiered ABM programs for strategic named accounts
• Align sales, account teams, and BDR/outbound around account selection, plays, and engagement
• Establish intent, engagement, and account-scoring signals
• Own email marketing, lifecycle and nurture architecture, database health, segmentation, deliverability, testing, and governance
• Lead webinar and virtual-event strategy, promotion, follow-up, and conversion
• Own content strategy, editorial planning, funnel-stage content mix, and demand-focused asset production
• Partner on landing pages, forms, and digital conversion journeys
• Define campaign operations requirements for build, routing, scoring, attribution, and reporting
• Partner with Creative and Events to accelerate campaign production and connect events to pipeline motions
• Establish lead definitions, hand-off SLAs, follow-up standards, and sales-marketing cadence
• Own marketing-sourced lead and pipeline targets, forecasting and reporting weekly, monthly, and quarterly
• Build funnel measurement and improve conversion, velocity, and cost per stage
• Replace activity reporting with plan-based reporting
• Manage the demand-generation budget and program mix for pipeline return

Requirements:

• 12+ years in B2B marketing
• At least 5 years leading demand generation, campaigns, or ABM teams
• Track record of building a demand function or center of excellence serving multiple business units, practices, or product lines
• Proven accountability for pipeline targets and fluency with funnel math, attribution, and marketing-sourced pipeline reporting
• Deep experience across ABM, email and lifecycle marketing, webinars, and content strategy
• Working knowledge of marketing automation and CRM platforms such as HubSpot, Marketo, or Salesforce
• Working knowledge of ABM and intent platforms and webinar tools
• Exceptional cross-functional leadership across sales, business-unit marketers, operations, creative, and events
• Player-coach mindset
• Preferred: experience with enterprise software publisher ecosystems
• Preferred: install-base, cross-sell, and expansion marketing experience in a services organization
• Preferred: experience partnering with or managing a BDR/outbound function
• Preferred: familiarity with account-planning tools, Plan-on-a-Page or similar planning disciplines, and Forrester or SiriusDecisions demand frameworks

Benefits:

• Argano is an equal-opportunity employer
• Compensation range, bonus, and equity/LTI details are referenced but not provided