Value & Access Lead - Immunology
We are excited to recruit for a Value & Access Lead to join the Immunology Market Access team, in order to support delivery of our limitless ambitions. This is a pivotal role which ensures optimised Access for patients to AbbVie advances in medicines for patients with Immunological inflammatory disorders.
You will work closely with your aligned Brand and Medical Leads to shape the Strategy, with a high degree of
autonomy to use your own skills and expertise to manage your time and resource effectively to deliver on your core responsibilities โ including core value campaigns.
The successful candidate will join an energetic, ambitious and agile team and work within a supportive environment which also offers opportunity for personal skills and career development.
The role will be based in our offices in Maidenhead at least three days per week, and will own end-to-end payer marketing deliverables/projects to support the delivery of our ambition through focused execution of our business priorities, including core payer marketing, as well as leading on NHS Partnership strategy & opportunities.
Strategic planning & execution
- National Market Access Strategy, Value Proposition and value campaign design, delivery, and execution aligned to strategic priorities and UK Access landscape
- Ensure clear measurement frameworks are in place to assess campaign and strategy execution and optimise accordingly
- Key contributions to strategic and tactical plan development for the wider brand, being the lead for advising on the payer landscape and itโs relevance to the Strategic ambitions of your brand team.
Excellence in Execution
- Ensure high quality content is co-created with key stakeholders both internally and externally to ensure high impact
- Prioritise โbrilliant basicsโ โ embracing our systems and processes to ensure efficient ways of working and maximum impact
- Identify opportunities to enhance our ways of working as a Value & Access team
- Creation and evaluation of customer journeys to deliver high-impact engagement for key stakeholders during a given point in the pre- and post-launch period.
Stakeholder management
- As part of a highly cross functional organisation, ensure relationships are fostered both internally and externally to deliver alignment and support for key initiatives.
- This includes local, regional, global and external stakeholders (healthcare professionals, pharma service providers etc).
OmniChannel Transformation
- Accelerate AbbVieโs journey towards omnichannel excellence to deliver the highest quality customer engagement within the industry
- This includes support evolving ways of working across the UK affiliate
- Support on the planning and execution of customer journeys, ensuring optimal impact and agility in optimising performance of campaigns
Maximising impact whilst ensuring the highest standards
- Support the ongoing culture of compliance to the ABPI code and internal ways of working, whilst leveraging knowledge and experience of working with such frameworks to maximise the customer experience and impact of campaigns.