Solutions Marketing Manager

Job Description:

• Develop and maintain solution-level messaging, value propositions, key benefits, and competitive differentiation for JustFOIA and JustMeetings
• Translate product capabilities into outcome-based messaging for government and public sector audiences
• Create and maintain sales enablement assets, including one-pagers, battle cards, talk tracks, and objection-handling resources
• Develop and execute integrated demand generation campaigns across email, webinars, content, conferences, and digital channels
• Build and optimize nurture, lifecycle, and cross-sell programs for customers and prospects
• Develop content plans supporting lead generation initiatives, including blogs, guides, case studies, and campaign assets
• Conduct customer interviews and create customer success stories and case studies
• Produce and facilitate lead-generating webinars, including presentation development and live delivery
• Write promotional emails and campaign content
• Monitor industry trends, regulatory updates, and market changes
• Collaborate with Sales, Product, and Marketing teams to align campaigns with revenue goals and business priorities
• Analyze campaign performance and report on leads, conversion rates, pipeline contribution, and ROI
• Optimize campaigns, messaging, and content based on performance data and market insights

Requirements:

• 5–8 years of experience in solutions marketing, product marketing, or demand generation within a B2B SaaS environment
• Experience developing value propositions, buyer personas, and go-to-market messaging strategies
• Proven success planning and executing paid and organic demand generation programs
• Experience managing campaign budgets and measuring performance against pipeline and revenue objectives
• Strong content creation, writing, editing, and storytelling skills
• Experience creating sales enablement materials and partnering closely with sales teams
• Strong analytical skills with the ability to interpret campaign data and make optimization recommendations
• Excellent project management and cross-functional collaboration skills
• Ability to balance strategic planning with hands-on execution
• Experience marketing complex software solutions to government, public sector, or regulated-industry audiences
• Experience marketing to municipal clerks, records management professionals, or public records organizations
• Experience developing and executing webinar-based lead generation programs
• Knowledge of government purchasing processes and public sector technology markets
• Experience building nurture and lifecycle marketing programs within CRM and marketing automation platforms

Benefits:

• Remote work and virtual collaboration
• Inclusive remote-team practices
• Flexible, comfortable dress environment
• Collaborative team environment
• Equal opportunity workplace
• Inclusive work environment
• Culture emphasizing trust, approachability, kindness, empathy, and respect