Site Merchandising – Operations Manager

Job Description:

• Own and oversee execution of the site merchandising calendar aligned to product launches, promotions, and seasonal campaigns
• Own product ranking and presentation across homepage, collection, category pages, and blogs
• Deliver regular analysis on merchandising performance, search trends, and on-site engagement
• Lead onsite content strategy and brief new site assets for launches, promotions, and evergreen brand campaigns
• Configure and optimize cross-sell and upsell logic
• Own search results optimization
• Maintain and refine top navigation and filtering
• Optimize site metadata and content with engineering teams to improve search engine visibility and organic traffic
• Partner with growth marketing to optimize key pages for paid traffic
• Collaborate with product marketing on new site features, collections, content, key collections, and hero SKUs
• Create and manage discount codes, promotions, and product-level configurations in Shopify
• Own product tagging and catalog management strategy
• Own on-site inventory data and coordinate resolution of discrepancies
• Partner with Customer Experience to triage and resolve site bugs and functionality issues
• Manage third-party app relationships and integrations, including vendor performance and troubleshooting
• Support A/B testing strategies and site roadmaps with the Director of Ecommerce

Requirements:

• 3–5 years of experience in ecommerce, site merchandising, or digital operations (beauty or wellness industry preferred)
• Experience with A/B testing, personalization, heatmapping, and site analytics tools (e.g., Google Analytics, Hotjar, or similar) is required
• Analytical mindset with the ability to pull reports, identify trends, and translate data into clear recommendations
• Highly detail-oriented with strong organizational skills and the ability to manage multiple priorities simultaneously
• Comfortable working cross-functionally across Creative, CX, and broader Ecommerce teams
• Hands-on Shopify experience required
• Familiarity with Shopify Flows and back-end product management is a strong plus
• Experience managing third-party app integrations and vendor relationships, including evaluating tools, overseeing implementations, and maintaining ongoing partnerships
• Excellent written and verbal communication skills
• Experience utilizing AI tools to streamline workflows and improve efficiency
• Must reside in the United States to be considered for this position