SEO/GEO Specialist

Job Description:

• Execute SEO and GEO campaign tasks under the direction of the Senior SEO/GEO Specialist and SEO/GEO Manager
• Support technical audits, keyword and prompt research, metadata development, on-page optimization, internal linking, and entity-based content recommendations
• Implement and QA structured data and verify HTML-to-JSON-LD parity
• Maintain entity coverage documentation, entity signals, and topical authority mapping
• Monitor AI search visibility, including share of voice, citation rate, brand mention frequency, sentiment, and competitor displacement
• Prepare recurring performance reporting
• Run off-site authority campaigns for partner program pages
• Identify relevant publishers and higher education resource sites and coordinate outreach and placement orders
• Track placements through delivery, including target page, anchor text, and status
• Monitor backlink and referring domain health using Ahrefs and Semrush
• Flag lost or low-quality links and report effects on rankings and AI citations
• Structure content for retrieval using answer-first formatting, semantic chunking, extractable summaries, and quotable statistics
• Prepare partner performance updates, recommendations, and meeting materials
• Participate in partner calls
• Collaborate with content teams and subject matter experts on guides, program pages, blogs, and multimodal assets
• Follow and document departmental processes, automation, and repeatable deliverables
• Use AI tooling for research, analysis, and QA with human verification
• Work with content strategists and creative teams on integrated SEO and GEO strategy
• Stay current on AI search developments and share findings with the team

Requirements:

• Bachelor's degree or relevant certifications
• 1–2 years of SEO or related digital marketing experience
• Understanding of how organic search intersects with paid media, lifecycle, lead generation, and down funnel conversion metrics
• Working knowledge of organic channel best practices across traditional search and AI answer engines
• Foundational knowledge of technical SEO, content strategy, on-page optimization, and AI visibility
• Working knowledge of off-site authority building and link acquisition
• Ability to evaluate a site's quality, relevance, and risk before placement
• Strong organization and attention to detail for high-volume placement tracking
• Familiarity with structured data, schema markup, entity SEO, and knowledge graph concepts
• Ability to identify crawl, render, and indexation issues, including JavaScript rendering parity for AI crawlers
• Hands-on experience with GA4, Google Search Console, Semrush, Ahrefs, and Screaming Frog
• Exposure to AI visibility platforms such as Peec AI, Profound, Semrush AI Toolkit, and Ahrefs Brand Radar
• Applied prompt engineering and AI workflow use
• Clear written and verbal communication for technical and non-technical audiences
• Previous agency experience preferred
• Exposure to AI search visibility or generative engine optimization preferred
• Experience with outreach, digital PR, or publisher and vendor relationships preferred
• Higher education or regulated-vertical marketing experience preferred
• Understanding of HTML, CSS, and code structure; ability to read JSON-LD
• Experience with CMS platforms such as WordPress, Drupal, or AEM
• Ability to work remotely across US time zones
• Travel requirements up to 10%

Benefits:

• Medical, dental, and vision plans
• Paid time off and sick days
• 401k plan with full contribution match up to 4%
• Up to 12 weeks of parental leave, with 6 weeks paid
• Up to $5,250 per year in tuition reimbursement for continuing education
• Flexible working environment and schedule
• Remote work across all US time zones