Senior Social Media Strategist

Job Description:

• Implement social strategy led by the Senior Social Media Manager for specific markets
• Document Trulieve’s corporate social media branding, tonality, and identity across multiple platforms
• Capture video content across in-store activations, community events, and physician engagement
• Build social calendars and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
• Lead and mentor content creatives by providing direction and guidance for program execution
• Generate, edit, publish, and share daily original text, images, video, or HTML content
• Set up and optimize company pages on social media platforms
• Moderate user-generated content according to community moderation policies
• Capture and analyze social data, metrics, insights, and best practices to improve performance
• Collaborate with other departments to manage reputation, identify key players, and coordinate action
• Develop brand tone and voice and lead copywriting on Trulieve corporate channels
• Report to the Senior, Social Media Manager on the Digital Marketing team

Requirements:

• Bachelor’s degree in Marketing, Advertising, Communications, or similar preferred but not required
• 4+ years of social media management experience preferred
• Experience with Sprinklr, Hootsuite, HubSpot, Meltwater, or similar
• 40–50% travel for field visits throughout Florida and Georgia
• Flexibility to work nights and weekends
• Must be available to work occasional evenings, weekends, and holidays
• Technology proficiency
• Ability to work in a fast-paced growth environment
• 40 hours weekly

Benefits:

• Comprehensive benefits package including paid time off
• Flexible hours depending on business needs
• Remote work available
• Flexible scheduling
• Opportunity to work in a fast-growing industry
• Professional mentorship and team collaboration opportunities