Senior Product Marketing Manager – Marketing & Enablement Personas

Job Description:

• Define the platform story for marketing and enablement personas
• Develop differentiated positioning, messaging, and value propositions for marketing and sales enablement personas
• Connect Seismic and Highspot capabilities to customer outcomes and influence product strategy and roadmap
• Define Seismic’s point of view on the future of enablement and AI’s impact on work
• Own go-to-market strategy and execution for major product launches and releases
• Translate new capabilities into value stories, coordinated go-to-market activities, field readiness, and measurable adoption and revenue goals
• Lead go-to-market execution with business goals, strategies, tactics, and success measures
• Create sales decks, brochures, demos, customer proof, and competitive guidance
• Equip field teams with messaging, sales plays, proof points, demos, and competitive intelligence
• Own go-to-market contribution to revenue goals and refine approaches using performance data and field feedback
• Create thought leadership for marketing and enablement leaders
• Partner across Marketing on campaigns, events, and practitioner communities
• Represent the role at customer events and field training, including Seismic’s annual customer conference
• Bring customer insights back into product stories and go-to-market strategy

Requirements:

• B2B enterprise software product marketing management experience
• Record of positioning and go-to-market strategies that deliver results
• Ability to connect products, data, workflows, and people to business outcomes
• Ability to develop clear product stories, positioning, messaging, and value propositions
• Understanding of enablement and marketing leaders’ priorities, behavior change, and impact measurement
• Experience using customer insight and market trends to shape a point of view or advance a category
• Ability to build, measure, and improve go-to-market plays
• Ability to use AI to improve the quality and scale of work
• Credible writing and presentation skills for customers, executives, product teams, and revenue teams

Benefits:

• Benefits and perks for the whole self; benefits vary by country
• Incentive plan eligibility in addition to base salary
• Reasonable accommodation available as part of the application or recruiting process