Senior Product Manager, Digital Strategy

Job Description:

• Develop and manage digital acquisition strategies and roadmaps tied to measurable business goals
• Translate customer, business, and technical needs into clear functional requirements
• Partner with engineering teams to ensure requirements are understood, accepted, and successfully delivered
• Analyze funnel and customer journey data to identify conversion gaps and growth opportunities
• Work directly with analytics teams to define metrics, evaluate performance, and guide decisions
• Facilitate working sessions with business, product, analytics, and technology stakeholders
• Present recommendations, progress, and strategic priorities to executive leadership
• Design intake processes, prioritization frameworks, and operating models for teams managing a high volume of requests
• Align stakeholders around clear priorities, ownership, and execution plans
• Track roadmap progress and adjust priorities based on data, business needs, and delivery constraints

Requirements:

• 10+ years of experience across digital strategy, customer journey optimization, product management, or conversion-focused work
• Demonstrated experience building digital acquisition roadmaps and driving them through execution
• Strong experience writing functional requirements that engineering teams can confidently build from
• Ability to work directly with funnel and performance data without relying solely on prepared reports
• Experience designing operating models, intake processes, or prioritization frameworks for high-demand teams
• Strong executive presence and the ability to communicate strategic recommendations clearly
• Ability to collaborate effectively in detailed working sessions with engineering, analytics, and IT teams
• Strong organizational, analytical, and stakeholder-management skills
• Applicants must be authorized to work for any employer in the U.S.; employment visa sponsorship is unavailable
• Experience with membership, subscription, or recurring-enrollment acquisition models
• Experience working within nonprofit, federated, or franchise environments
• Experience supporting offerings with multiple participation tiers, products, or enrollment paths
• Familiarity with youth or family audiences and privacy requirements associated with minors

Benefits:

• Equal Opportunity Employer committed to fostering a diverse and inclusive workplace
• Accommodation in the application process available upon request