Senior Paid Search Strategist – Contract

Job Description:

• Manage Google Ads and Microsoft Ads (Bing) campaigns
• Optimize campaigns to CPL, MQLs, c/MQL, SQLs, and pipeline
• Identify and eliminate wasted spend and optimization opportunities to improve CTR and landing page conversion rate
• Manage budgets and pacing to hit targets
• Maintain a hypothesis testing log of ongoing experiments and results
• Set up and maintain tracking in GA4 and Google Tag Manager
• Provide weekly, monthly, and quarterly reporting on performance against leads, CPL, MQL, SQL, and pipeline targets
• Ensure campaign structure, targeting, bidding, budgets, and messaging align with best practices
• Perform weekly optimizations to improve campaign performance month over month

Requirements:

• 7–10 years of PPC experience
• Experience managing budgets over $100k per month
• B2B lead generation experience
• Google Ads and Microsoft Ads (Bing)
• GA4 and Google Tag Manager
• Track record of optimizing to MQLs, SQLs, and pipeline
• Track record of eliminating wasted spend and hitting targets
• Currently leveraging AI to identify inefficiencies, inform optimizations, and increase the speed and quality of output
• Extremely detail-oriented
• Incredibly proactive and take ownership of outcomes, not just inputs
• B2B SaaS experience (nice to have)
• Salesforce (SFDC) experience (nice to have)

Benefits:

• Employee well-being prioritized
• Growth and learning initiatives
• 40–50 hours per month