Senior Paid Media Manager

Job Description:

• Drive the strategy, innovation, and performance of multiple client Paid Media strategies
• Own the success of a portfolio of 3–5 client accounts
• Plan, implement, and audit paid media campaigns aligned with client KPIs and marketing goals
• Plan and execute campaigns across Google, Meta, LinkedIn, and TikTok
• Pioneer testing and deployment of new media channels and tools
• Collaborate with Creative and Measurement teams on creative strategy, performance, analytics measurement, and tag management
• Collaborate with SEO on cross-channel marketing strategy
• Create, analyze, and present actionable Paid Media performance reports to clients
• Use various tools to analyze and maximize account efficiency and effectiveness
• Serve as lead Paid Media contact for assigned clients and lead biweekly and ad hoc client calls
• Retain and grow the assigned client portfolio through communication, storytelling, presentation, and relationship building
• Communicate project timelines, manage expectations, and proactively update clients
• Understand client industries, audiences, and goals; monitor industry trends and best practices
• Support sales enablement through upsell/cross-sell opportunities, sales pitches, and client onboardings/kickoffs
• Delegate support tasks and manage quality assurance for junior teammates
• Directly manage 1–2 Paid Media teammates in some cases
• Contribute to Media department product development, process improvement, and collaboration with Paid Media leadership

Requirements:

• 5+ years of experience (minimum) managing Paid Search AND Social campaigns
• Experience with Google, Meta, LinkedIn, and TikTok paid media platforms
• Previous agency experience is a must-have
• At least 3+ years of client-facing experience
• Strong experience driving/leading paid media account strategy
• Strong testing and innovation mentality
• Experience collaborating with Creative resources and contributing to creative briefs and paid social performance creative
• Advanced proficiency with Google Analytics 4 and Google Sheets/Excel
• Strong analytical skills, technical knowledge, and attention to detail
• Excellent written and verbal communication skills
• Eagerness to deliver under tight deadlines
• Genuine curiosity to guide research and technical work
• Outstanding time management and organization skills
• Ability to accept constructive criticism professionally and learn from edits
• Comfort with constant personal and professional growth

Benefits:

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Virtual Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match
• Generous pay
• Opportunities to learn and grow with support from a smart and fun team
• Opportunity to drive change and impact
• Exposure to cutting-edge media, SEO, and measurement practices