Senior Media Strategist

Job Description:

• Lead media strategy development for enterprise and multi-location clients
• Size total addressable markets, build audience cohort profiles, and map media consumption habits
• Build and maintain client playbooks documenting strategic approach, channel mix, budget allocation logic, and testing priorities
• Design structured testing frameworks such as TELO (Test, Evaluate, Learn, Optimize)
• Recommend channel and budget allocations across paid search, paid social, programmatic, display, and video
• Translate market research, consumer behavior data, and competitive analysis into strategic direction
• Present media strategies and performance narratives directly to clients
• Collaborate with cross-functional teams to align strategy with execution and broader marketing objectives
• Monitor emerging media consumption and digital advertising trends
• Contribute to shared standards, templates, and best practices
• Manage hands-on SEM execution across Google and Microsoft Ads
• Own SEM account architecture, bid strategy, keywords, and match types
• Optimize bidding, targeting, ad copy, and account structure
• Manage SEM budgets, pacing, and spend reallocation
• Report on SEM metrics and present paid search audits
• Help refine SEM standard operating procedures and identify automation opportunities

Requirements:

• 5-7+ years of experience spanning media strategy and planning and hands-on paid search management, ideally with enterprise or multi-location clients
• Demonstrated ability to size total addressable markets, build audience and cohort profiles, and craft compelling narratives that translate research and consumer data into media strategy
• Experience building client-facing strategic deliverables such as playbooks, testing frameworks, and channel or budget recommendations
• Fluency in core performance metrics (CPA/CPL, ROAS, CAC, CVR, impression share, lost impression share)
• Deep command of SEM fundamentals: keyword strategy, match types, auction dynamics, Smart Bidding, and search term analysis
• Experience with GTM, conversion tracking, and data feed management
• Holistic understanding of the digital advertising landscape and current media consumption trends
• Confident, polished presentation skills for client and executive stakeholders
• Proactive ownership and account-first mindset
• Comfortable setting strategic direction and performing in-platform work
• Highly organized with strong QA discipline and documentation habits
• Collaborative approach and willingness to help junior practitioners grow

Benefits:

• Commission on new business
• Eligible for the annual company bonus, paid on company performance
• Medical, dental and vision cover
• A 401(k) with company match
• Wellbeing stipends
• Paid time off
• Support for remote working