Senior Marketing Manager, Brand Programs – Activations

Job Description:

• Champion the evolution and activation of H&R Block's brand strategy, positioning, and platform
• Help shape messaging frameworks, strategic narratives, and communication priorities
• Establish clear measurement frameworks for brand health and activation performance
• Lead development of enterprise brand activations, tentpole programs, partnerships, sponsorships, and cultural moments, connecting paid, earned, and owned efforts
• Support development of thought leadership, community programs, and cause-related initiatives
• Lead the systems, processes, tools, and governance that enable effective brand management and enterprise consistency
• Partner with Internal Communications, HR, and enterprise leaders to embed the H&R Block brand throughout the associate experience
• Coach, develop, and inspire a high-performing team
• Foster a culture of strategic thinking, collaboration, curiosity, and accountability
• Collaborate with GTM, Content, Creative, Communications, Media, Product, Lifecycle, Customer Experience, Research, and other teams to translate brand strategy into integrated programs and measurable business impact
• Oversee a team responsible for brand activations, strategic partnerships, brand governance, and operational excellence

Requirements:

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Advertising, or a related field
• 7+ years of experience in brand marketing, experiential marketing, partnerships, sponsorships, program management, or related disciplines
• Demonstrated experience leading complex, cross-functional marketing programs from strategy through execution
• Strong understanding of brand strategy, customer engagement, and integrated marketing principles
• Experience managing agencies, vendors, partnerships, and external stakeholders
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Experience developing activation plans, managing budgets, and measuring program performance
• Excellent communication, presentation, and stakeholder management skills
• Ability to influence and collaborate effectively across all levels of the organization
• Experience leveraging customer insights and performance data to inform strategy and decision-making
• Strong leadership capabilities with experience guiding teams, projects, and cross-functional workstreams
• Experience leading and developing people
• Strong analytical mindset with ability to connect insights to action
• Familiarity with brand tracking, audience segmentation, customer insights, and measurement frameworks
• Master's of Business Administration preferred
• Experience within financial services, retail, hospitality, or other consumer-focused industries preferred
• Experience working within highly regulated industries and navigating legal and compliance requirements preferred
• Experience in a large matrixed marketing organization preferred
• Experience with franchised, multi-unit retail, financial services and/or seasonal businesses preferred

Benefits:

• Competitive pay
• Medical and prescription drug coverage for qualifying associates and eligible dependents
• H&R Block Retirement Savings Plan (401(k) Plan)
• Employee Assistance Program
• (Virtual) fitness center programs
• Associate discount program
• Business Travel Accident Insurance
• Associate Tax Prep benefit
• Incentive compensation or short-term incentive plans may provide additional earnings
• Continuous learning
• Support for well-being and life inside and outside of work