Senior Manager, Strategic Partnerships

Job Description:

• Manage day-to-day relationships with assigned media, technology, measurement, and emerging-platform partners
• Own a portfolio of Media and Technology Partnerships
• Develop partner relationships and secure strategic and commercial opportunities
• Create relationship plans for priority partners
• Maintain Wpromote’s partner matrix and opportunity pipeline
• Identify, evaluate, and develop relationships with emerging partners across retail media, commerce, AI, AI Search, audience and identity, measurement, incrementality, creator marketing, email and SMS, brand safety, media automation, and emerging advertising and marketing technologies
• Determine strategic versus tactical partner relationships and negotiate commercial agreements
• Evaluate new capabilities and determine their fit within Wpromote’s offering
• Develop and distribute partnership communications, updates, and enablement materials
• Maintain the internal partner directory, resource hub, and partnership materials
• Introduce internal teams to partners and emerging capabilities
• Coordinate partner trainings, certifications, demonstrations, and educational sessions
• Help Client Strategy and Media teams bring partner capabilities to clients
• Build AI processes for discovering, understanding, and activating the partner ecosystem
• Develop and execute co-marketing programs with strategic partners, including thought leadership, research, content, awards, and industry events
• Coordinate participation in partner content, events, and industry conversations
• Manage partner-facing content and visibility, including case studies, awards submissions, website updates, profiles, and joint thought leadership
• Own recurring internal partnership communications and coordinate partner-related logistics with Marketing and Events

Requirements:

• 5+ years of experience in strategic partnerships, business development, media, ad tech, martech, digital marketing, or a related field
• Strong knowledge of the advertising and marketing technology ecosystem
• Demonstrated ability to manage relationships with multiple external partners simultaneously
• Excellent communication and relationship-building skills
• Strong project-management and organizational skills
• Ability to understand technical or complex products and translate them into clear client and business applications
• Comfort working cross-functionally across Product, Media, Data & Analytics, Client Strategy, Marketing, and senior leadership
• Ability to identify opportunities proactively rather than waiting for partner requests
• Strong presentation and internal enablement skills
• Genuine curiosity about AI, emerging platforms, and the future of marketing technology
• Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

Benefits:

• Remote-first culture
• Flexible schedules
• Unlimited PTO
• Extended Holiday break (Winter)
• Work from anywhere options
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits
• Office hubs in Los Angeles and New York for learning and development opportunities, events, workspace, and in-person collaboration