Senior Manager, Programmatic

Job Description:

• Lead, build, and execute strategic digital media plans across programmatic display, video, and CTV formats
• Provide programmatic thought leadership and execution strategy across agency lines of business
• Develop data and audience strategies for programmatic media plans
• Develop and oversee rigorous testing plans
• Maintain and grow relationships with media vendors and stay current on platform updates, beta opportunities, and best practices
• Implement brand safety and third-party measurement/ad-serving pixels
• Handle daily campaign optimizations and oversee campaign pacing and budget management
• Assist with client-facing campaign performance reports, data quality, and insight development
• Assess inventory availability and formulate proposals for new client opportunities
• Manage creative assets, insertion orders, campaign artifacts, and campaign documentation for launches
• Traffic campaign tags into DSPs, ad-serving platforms, or other ad-technology environments
• Participate in cross-channel/cross-team planning, project management, performance, and service integration
• Communicate and present work with confidence and clarity

Requirements:

• Bachelor’s degree or relevant experience
• 3–4 years of direct programmatic platform media buying experience
• Expert, hands-on knowledge of DSP platforms (e.g., Trade Desk, DV360)
• Proficiency in Excel (Pivot Tables, VLOOKUP, etc.)
• Active interest in online advertising industry trends
• Strong understanding of optimization levers and testing approaches across media buying platforms
• Excellent verbal and written communication skills
• Strong analytical skills, including quantitative analysis, and confidence in making information-based decisions
• Ability to lead a team and partner across various departments