Senior Manager, Product Marketing, Client Expansion

Job Description:

• Develop compelling positioning and messaging across multiple products and segments
• Partner with product teams on go-to-market planning and execution for feature enhancements and new product initiatives
• Write and refine external product messaging for Foundant’s website, third-party review platforms, and sales materials
• Create sales enablement materials including pitch decks, brochures, tool kits, and comparison charts
• Conduct competitor analysis and translate research into messaging and sales enablement
• Measure message and positioning performance across the funnel and refine based on conversion and engagement metrics
• Own the client demand generation expansion strategy
• Define product priorities representing the biggest revenue opportunity with existing clients
• Develop narratives encouraging clients to upgrade, expand, or renew Foundant solutions
• Write, edit, and execute client communications to increase interest and revenue
• Partner with Client Success and Demand Generation on targeted client campaigns
• Test expansion messaging and campaign performance and refine based on upgrade, expansion, and renewal results
• Partner cross-functionally with stakeholders across the organization
• Report to the Senior Director of Product Marketing

Requirements:

• 7+ years in B2B SaaS product marketing, including significant experience in expansion, lifecycle, or demand generation marketing
• Track record of success owning GTM strategy and execution for a complex suite of solutions, from internal enablement through external launch
• Strong writing and editing skills, with experience producing compelling, benefit-driven messaging
• Strong communication and cross-functional partnership with product, sales, client success, and the broader marketing team
• Ability to prioritize and manage multiple projects at once while staying focused on high-level strategy
• Experience working in a fast-paced environment, ideally within PE-backed SaaS
• Strong preference for experience in organizations that have successfully navigated rapid growth and multiple acquisitions

Benefits:

• Competitive salary and benefits
• Tuition reimbursements
• Lifestyle reimbursements
• Bespoke mindfulness initiatives
• Bespoke fitness initiatives
• Flexible PTO policy
• Professional and personal development opportunities
• Internal mobility and career growth opportunities
• Autonomy and responsibility
• Employee recognition
• Workplace accommodations throughout the interview and employment process