Senior Manager, Product Marketing

Job Description:

• Own positioning, messaging, and value proposition for every product in the AutoVitals suite
• Define customer segmentation by revenue band, location count, and buyer role, and maintain segment pain points
• Partner with Product to translate the roadmap into market-facing language
• Partner with Brand on product naming and identity
• Own go-to-market plans for product launches, including audience, messaging, sequencing, channels, internal readiness, and success measures
• Own launch communications for clients, prospects, and internal teams, including FAQs
• Drive adoption of features already in market
• Own competitive intelligence, including competitors, battlecards, win/loss themes, and positioning
• Bring competitive insights into pricing, packaging, and roadmap discussions
• Build sales enablement materials including decks, one-pagers, talk tracks, objection handling, and FAQs
• Own customer proof points and reference stories
• Coordinate segmented campaign messaging with demand generation and content
• Measure work against sales adoption and pipeline and improve based on results
• Build product marketing standards, processes, playbooks, and operating cadence
• Hire, onboard, and develop product marketers as the team grows

Requirements:

• 6+ years in product marketing at a B2B SaaS or technology company
• Experience conducting market discovery through customer, prospect, and win and loss interviews, then translating those insights into validated market problems, buyer personas, positioning, and go-to-market decisions
• Experience managing or developing product marketers and building the process, standards, and playbooks a function runs on
• Track record owning product launches end to end, from positioning through sales readiness and results
• Strong writer and clear communicator who can take a technical product and say plainly what it does and who it is for
• Experience building competitive intelligence from scratch, including research, battlecards, and win and loss analysis
• Experience segmenting a market and building differentiated messaging by segment and by buyer role
• Comfortable working directly with sales reps, sitting in on calls, and building what they will actually use
• Data-literate, able to connect messaging and launch work to pipeline and bookings
• Comfortable building from scratch in a fast-moving environment where not everything is defined yet
• Pragmatic Marketing or Product Marketing Alliance certification (bonus)
• Experience taking a multi-product platform to market (bonus)
• Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical (bonus)
• Familiarity with Salesforce and HubSpot (bonus)
• Background or knowledge of the automotive repair industry (bonus)

Benefits:

• Medical/Dental/Vision
• Flexible Spending Account
• 401K Match
• Flexible PTO
• 10% target bonus