Senior Manager of Sales

Job Description:

• Lead Sales with Target across all Siete temperature states and categories
• Create strategies, plans, and selling stories to support Siete’s distribution goals with every shelf revision and transition
• Ensure shelf placement enables brand awareness goals and maximizes on-shelf availability
• Build and execute competitive promotion and display strategies to achieve net revenue goals and drive Target’s category performance
• Partner with Siete Shopper Marketing to create a Roundel plan supporting Siete and Target’s business goals
• Own the sales order forecast and collaborate with Sales Planning and Demand Planning to measure progress to plan
• Represent and advocate internally for Target’s needs, aligning with wellness, newness, and seasonal growth pillars
• Develop, maintain, and elevate relationships with Target team members
• Manage customer trade spend within annual spending guidelines
• Partner with Target procurement to minimize out-of-stocks and ensure display readiness
• Monitor broker performance against annual objectives and develop broker representatives into brand experts
• Coordinate with cross-functional leaders and event planners for large Target meetings and high-level events
• Analyze and report market conditions, promotion execution, customer issues, and competitive intelligence
• Represent Siete at industry conferences and trade events
• Travel up to 15% and attend trade shows

Requirements:

• 5+ years relevant selling experience
• Prior experience in CPG food/beverage is a must
• Relationship experience with retail/grocery, brokers, distributors, etc.
• Strong knowledge of Syndicated Data (SPINS, Nielsen, Circana, etc.)
• Direct selling experience with Target and WM preferred
• Target systems experience preferred