Senior Manager, Lifecycle Marketing

Job Description:

• Own owner lifecycle marketing end-to-end, covering scheduled and triggered messages from first information request through onboarding, the first 180 days, and beyond
• Audit current and planned communications and create mapped, segment-specific journeys for Core, Plus, and Pro owners
• Expand lifecycle channels beyond email and SMS to include in-product nudges, push notifications, help content, and timed sales or onboarding touchpoints
• Lead migration of owner communications from legacy platforms to Customer.io and establish build standards and governance
• Build segmentation and triggers based on real-time behavior and performance signals
• Manage pre-activation nurture and recovery, including post-information-request sequences, abandoned-lead recovery, re-engagement, and targeted outbound campaigns
• Optimize conversion across under-engaged lead segments
• Drive qualified lead conversion and 180-day owner retention metrics
• Design and run hypothesis-driven A/B tests and apply findings to subsequent testing
• Partner with sales, product, onboarding, support, and analytics to translate operational updates into clear owner communications

Requirements:

• 7+ years of experience in lifecycle, CRM, or retention marketing for consumer or prosumer audiences, with proven ownership of multi-stage journeys
• Hands-on expertise with enterprise marketing automation platforms such as Customer.io, Braze, Iterable, Marketo, or similar, including building, deploying, debugging, and optimizing journeys directly
• Proven track record of accountability for revenue, conversion, or retention targets driven by lifecycle initiatives
• Experience auditing and consolidating fragmented communication systems into a single platform and coherent architecture
• Strong analytical mindset with experience segmenting audiences, analyzing cohort/journey performance, and executing hypothesis-driven A/B tests
• Exceptional copywriting skills, with the ability to write clear, engaging, human-sounding content tailored to business owners
• Experience marketing to small business owners or prosumer segments
• AI-native workflow; proficiency using modern tools such as Claude to enhance research, drafting, and analysis capabilities

Benefits:

• Industry-competitive pay
• Equity in the company
• 401(k) with a 4% immediate vesting match
• 16-18 weeks of paid parental leave for birthing parents
• 10 weeks of paid parental leave for non-birthing parents
• Infertility coverage
• Comprehensive medical, dental, and vision plans
• 100% employer-paid dental and vision for individual coverage
• Low-cost medical option
• 10 free mental health visits
• Pet insurance
• Generous PTO
• RTO for full-time exempt employees
• Sick leave
• Holidays
• Personal holiday
• Annual Evolve travel credit after one year
• Discounts on stays at all Evolve properties
• World-class onboarding programs
• Learning and development resources
• Employee Resource Groups