Senior Manager, Digital Campaign

Job Description:

• Own end-to-end execution of integrated digital campaigns supporting mortgage, auto, and government relations teams
• Support development of comprehensive media plans, including ad placements, targeting tactics, and platform recommendations
• Lead cross-functional collaboration and manage campaign execution, timelines, and accountability
• Serve as primary contact for digital agencies and media partners
• Oversee contracts, creative development, ad trafficking, and performance tracking
• Provide campaign performance, timeline, budget, and deliverable updates
• Communicate meeting notes, briefings, and status updates
• Monitor social feeds for campaign performance, comments, and engagement
• Submit creative requests and develop ads and creatives with agency and internal design teams
• Track and reconcile ad spend and address invoicing questions or adjustments
• Manage campaign budgets and invoices, forecasting accurately and adhering to spend targets
• Implement tracking frameworks and analyze campaign performance across platforms
• Deliver insights to optimize reach, engagement, and ROI
• Extend paid media strategy to TV, podcasts, newsletters, and industry publications
• Report campaign progress and insights to leadership and cross-functional teams

Requirements:

• 5–7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram
• Experience preferably in B2B SaaS or public sector
• Strong grasp of campaign strategy, audience targeting, A/B testing, and ROAS optimization
• Proven success managing large-scale projects, budgets, and cross-functional teams
• Strong organizational and time-management skills
• Experience with LinkedIn Campaign Manager, Meta Ads, Google Ads, and DV 360
• Skilled in ad trafficking, Google Tag Manager, and campaign measurement
• Strong analytical mindset and performance optimization experience
• Excellent verbal, written, and presentation skills
• Highly organized, detail-oriented, accountable, and self-starting
• Familiarity with Looker is a bonus
• Experience buying media on TV, podcasts, and programmatic vendors is a bonus

Benefits:

• Inclusive culture reflecting FICO’s core values
• Professional development and valuable learning experiences
• Competitive compensation, benefits, and rewards programs
• Work/life balance
• Employee resource groups
• Social events promoting interaction and camaraderie
• Support to develop skills and grow your career