Senior Manager, Demand Generation

Job Description:

• Own paid acquisition and performance marketing across paid search, paid social, display, and digital ABM, optimizing toward pipeline, CAC, and payback
• Manage performance marketing agency partners, driving execution, creative output, experimentation, and campaign performance
• Lead SEO and AI-driven discovery (AEO) across Google, ChatGPT, Perplexity, Gemini, Claude, and other emerging channels
• Own Share of Model strategy, increasing brand visibility, citations, and recommendations across AI answer engines
• Build AI-powered campaign automation using Clay, Make, n8n, LLM prompts, and AI creative tools
• Own web performance and CRO through landing page, messaging, offer, and user-experience testing
• Lead lifecycle nurture and funnel optimization across MQL → SQL → Opportunity
• Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing
• Drive performance creative strategy with Creative and agency partners, optimizing campaign assets based on CTR, conversion, and pipeline contribution

Requirements:

• 6+ years in Demand Generation / Growth Marketing at a high-growth B2B SaaS or enterprise AI startup
• Proven track record of testing and integrating cutting-edge AI software into campaign operations
• Deep technical familiarity with Clay, Make/n8n, LLM prompts, and AI creative suites
• Track record of owning a qualified enterprise pipeline number and managing paid digital budgets end-to-end
• Strong experience managing paid performance, CRO, and automated email nurture streams
• Fluency in CAC, payback periods, multi-touch attribution, and CRM/MAP reporting
• Experience with Salesforce and HubSpot/Marketo
• Ability to work alongside Product Marketing, Creative Directors, and Sales
• Curiosity, collaboration, and a focus on impact

Benefits:

• Regular employees may be eligible for commissions or bonus programs (target included in OTE)
• Equity
• Benefits