Senior Manager, CRM Campaign Strategy, Insights

Job Description:

• Develop, execute, measure, and optimize customer marketing programs that drive lead generation, customer engagement, repeat business, and revenue growth
• Develop CRM marketing strategies supporting customer acquisition, retention, reactivation, referrals, and customer lifetime value growth
• Identify customer segmentation and targeting opportunities using behavioral, demographic, transactional, and geographic data
• Partner with stakeholders and the email team on customer contact strategies and coordinated cross-channel direct mail and email programs
• Develop audience, offer, messaging, and contact strategies aligned with company objectives and customer needs
• Recommend testing strategies and optimization plans
• Manage end-to-end direct mail campaigns from planning through deployment and measurement
• Coordinate audience selection, campaign setup, production schedules, in-home delivery timing, and post-campaign analysis
• Liaise with direct mail agencies, printers, data providers, and marketing vendors
• Ensure campaign deliverables are accurate, timely, and within budget
• Establish reporting methodologies, campaign KPIs, measurement frameworks, attribution approaches, and performance benchmarks
• Design and evaluate testing programs including control groups, holdouts, incrementality analyses, and performance comparisons
• Analyze and communicate cross-channel performance across direct mail, email, and other CRM programs
• Develop executive-ready reports, dashboards, presentations, and recommendation summaries
• Validate campaign data, calculations, assumptions, and reporting outputs
• Manage CRM campaign calendars, priorities, timelines, and stakeholder communications
• Create campaign briefs and execution plans
• Coordinate cross-functional activities across marketing, creative, analytics, technology, and franchise teams
• Ensure compliance with brand, legal, privacy, and operational standards
• Support evaluation and implementation of new CRM programs, technologies, tools, and capabilities
• Maintain documentation, best practices, and operational procedures supporting program scalability

Requirements:

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or related field
• 7+ years of experience in CRM, lifecycle marketing, database marketing, or related disciplines
• Significant hands-on experience developing, executing, and measuring direct mail programs
• Strong understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics
• Experience translating campaign results into actionable business insights and recommendations for stakeholders and leadership
• Advanced Excel skills, including pivot tables, lookups, campaign analysis, and data interpretation

Benefits:

• Employees can work remotely
• Equal opportunity employer
• Confidential handling of information according to EEO guidelines