Senior Manager, Copy and Brand Storytelling

Job Description:

• Own and evolve the Grüns voice across campaigns, launches, social, retail, partnerships, and other brand touchpoints
• Manage and mentor the Junior Copywriter with creative direction, thoughtful feedback, and development support
• Write scripts for TV, social, digital, and brand campaigns
• Develop campaign concepts, messaging, naming, and brand narratives
• Partner with the Social Media Manager on social-first ideas and recurring content
• Collaborate with the Art Director, Creative Director, and SVP of Brand to develop new brands from the ground up, including positioning, naming, voice, messaging, and launch
• Develop creative narratives for collaborations and partnerships with the SVP and VP of Brand
• Work with Legal to translate claims and product benefits into clear, accurate language
• Partner with Retail on in-store messaging, storytelling, signage, and displays
• Collaborate with Growth and Ecomm on campaign ideas and brand storytelling across the site and performance channels
• Push the brand in new directions while preserving its identity

Requirements:

• 8+ years of experience in brand storytelling, copywriting, advertising, editorial, entertainment, or another creative discipline where ideas and words matter
• Comedy experience and a quippy, funny voice without being cheesy
• Senior creative experience within a CPG brand, agency, start-up, or similarly fast-moving environment
• Exceptional portfolio demonstrating conceptual thinking
• Experience building the language behind 360 campaigns
• Awareness of culture, internet happenings, and current conversations
• Experience managing, mentoring, and giving feedback to writers
• Ability to work closely with designers, art directors, strategists, marketers, product teams, lawyers, executives, and others
• Strong point of view without ego
• Instinct for making brands feel culturally relevant
• General disdain for AI and openness to using it to make work easier

Benefits:

• Bonus depending on experience
• Comprehensive benefits package
• Strong benefits coverage for you and your family
• Generous PTO
• Free Grüns
• Perks centered around health and well-being
• Career growth opportunities
• Wellness and balance support