Senior Manager, Content Marketing

Job Description:

• Own the content strategy for AutoVitals and the editorial calendar
• Build a segmented content library by shop size, shop type, and buyer role
• Design content journeys that move readers toward sales conversations
• Write, edit, produce, and publish articles, guides, website copy, email, video scripts, and product-supporting material
• Audit, retire, and rebuild existing content
• Create customer stories and case studies
• Write SEO content using keyword targeting, on-page optimization, content structure, and internal linking
• Own ongoing AutoVitals website content updates and new pages
• Track and report rankings, traffic, engagement depth, and qualified-lead conversion
• Translate product marketing positioning into content and feature-adoption materials
• Create demand-generation copy for ads, landing pages, email sequences, webinars, and events
• Gather material from sales, training, and shop success teams
• Set voice, quality, briefing, and acceptance standards with brand and external contributors
• Build repeatable content processes and operating cadence across product marketing, demand generation, and brand
• Hire, onboard, and develop content marketers

Requirements:

• 6+ years in product marketing at a B2B SaaS or technology company
• Experience conducting market discovery through customer, prospect, and win and loss interviews, then translating those insights into validated market problems, buyer personas, positioning, and go-to-market decisions
• Experience managing or developing product marketers and building the process, standards, and playbooks a function runs on, not only doing the work yourself
• Track record owning product launches end to end, from positioning through sales readiness and results
• Strong writer and clear communicator who can take a technical product and say plainly what it does and who it is for, across all levels of an organization
• Experience building competitive intelligence from scratch, including research, battlecards, and win and loss analysis
• Experience segmenting a market and building differentiated messaging by segment and by buyer role
• Comfortable working directly with sales reps, sitting in on calls, and building what they will actually use
• Data-literate, able to connect messaging and launch work to pipeline and bookings
• Comfortable building from scratch in a fast-moving environment where not everything is defined yet
• Pragmatic Marketing or Product Marketing Alliance certification (bonus)
• Experience taking a multi-product platform to market (bonus)
• Experience marketing to small and medium-sized businesses, particularly in automotive, home services, or a similar vertical (bonus)
• Familiarity with Salesforce and HubSpot (bonus)
• Background or knowledge of the automotive repair industry (bonus)

Benefits:

• Medical/Dental/Vision
• Flexible Spending Account
• 401K Match
• Flexible PTO
• 10% target bonus