Senior Manager, Brand Strategy

Brightspeed · via Work With Indies

🌎 Remote 📍 Remote, North Carolina ⌛ Posted 13 days ago

Lead the evolution, articulation, and internal adoption of Brightspeed’s comprehensive brand strategy for flagship fiber and legacy DSL products
Serve as primary brand steward across channels and customer experiences
Own and evolve the brand identity system, including visual expression, tone of voice, brand narrative, and guidelines
Oversee brand governance and educate internal teams on brand standards
Develop and maintain brand positioning and messaging frameworks
Ensure consistent messaging across paid media, CRM, e-commerce, local marketing, PR, and internal communications
Guide brand campaigns and brand storytelling across marketing channels and the customer journey
Collaborate with product, go-to-market, sales, and marketing leaders on launches, customer experiences, and commercial initiatives
Define and monitor brand performance metrics, including awareness, consideration, perception, engagement, and reputation
Identify trends and opportunities and provide recommendations to leadership
Oversee external brand, creative, and social media agencies
Lead and develop a team of brand and social media professionals
Establish team priorities, workflows, and professional development opportunities
Oversee organic social media strategy, content strategy, and channel prioritization

10+ years of experience in brand strategy, brand management, or integrated marketing
Significant portion of experience in a strategic leadership role
3–5+ years of people leadership experience
Experience managing and developing high-performing marketing or brand teams
Experience developing and evolving enterprise brand strategies
Experience with brand positioning, identity systems, and messaging architecture
Ability to translate business objectives into brand strategy that drives measurable growth and customer engagement
Experience leading cross-functional initiatives and influencing senior stakeholders across marketing, product, sales, and executive leadership
Strong background in brand campaign strategy and integrated marketing
Experience with consistent storytelling across paid, owned, and earned channels
Experience overseeing organic social media strategy and brand voice across multiple platforms
Experience managing agencies and external partners
Strong analytical capabilities with brand health metrics, awareness studies, and brand performance data
Exceptional leadership, communication, and presentation skills
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree a plus

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