Senior Lead, Field Marketing

Senior Lead, Field Marketing

Department: Marketing

Employment Type: Permanent

Location: UK, Remote

Description

We are seeking a dynamic, strategic, and hands-on Head of BDR to lead our growing global business development function. Based in the UK, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high-performance culture, and standardize KPIs and best practices to drive consistent pipeline growth.




This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.

Responsibilities

Team Leadership & Alignment

• Lead and mentor regional BDR managers and individual contributors across Europe and the US


• Build a unified global BDR culture focused on collaboration, accountability, and results


• Foster knowledge sharing and team cohesion across time zones and geographies


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  Performance Culture & KPIs
  
  
  • Define and implement a unified set of performance KPIs and productivity metrics
  
  
  • Build a culture of continuous improvement, feedback, and high output
  
  
  • Monitor and report on team performance, pipeline contribution, and attainment
  
  
  
  


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  Strategy & Process Optimization
  
  
  • Evaluate current tools, cadences, messaging, and processes across all regions
  
  
  • Standardize best practices in outreach, qualification, and handoff to Sales
  
  
  • Partner with Marketing and RevOps to refine lead flows and improve conversion rates
  
  
  
  


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  Hiring, Onboarding & Enablement
  
  
  • Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent
  
  
  • Ensure regular coaching, training, and career development planning
  
  
  • Drive retention and engagement through clear paths for progression and performance
  
  
  
  

Skills, Knowledge & Expertise

• –8+ years of experience in BDR/SDR leadership roles, including multi-region team management


• Proven track record of building or transforming BDR organizations at scale


• Strong understanding of performance metrics, sales development strategies, and lead management


• Experience aligning teams around unified KPIs and playbooks across markets


• Excellent communication, coaching, and cross-cultural collaboration skills


• Fluent in English


• Willingness to travel occasionally to regional offices and events