Senior Global Marketing Manager, Molecular

Job Description:

• Drive growth and adoption of the molecular diagnostics portfolio supporting transplant and clinical diagnostic applications
• Identify untapped market segments, define expansion strategies, and build evidence-based adoption frameworks that scale across regions
• Develop market narratives and launch campaigns translating complex scientific and clinical value into demand generation programs
• Partner with Medical Affairs, MSLs, HEOR/MAVE, and regional teams to determine evidence requirements and create clinical education strategies
• Develop region-ready activation playbooks across regulatory environments
• Create compliant content across digital, video, email, and sales enablement channels
• Drive integrated campaigns from strategy through execution
• Measure campaign performance and optimize activities to achieve revenue targets
• Accelerate adoption of diagnostic technologies that improve transplant patient outcomes globally

Requirements:

• Advanced Degree plus 6 years of experience, or Bachelor's Degree plus 8 years of experience in product marketing within molecular diagnostics, IVD, genomics, or clinical diagnostics markets
• Preferred fields of study: Life Sciences, Molecular Biology, Immunology, Marketing, or related field
• Strong expertise in market creation, segmentation analysis, and long-range planning, including market sizing and identifying growth segments
• Proven ability to map barriers to adoption and define strategies to overcome them in clinical and diagnostic markets
• Experience partnering with Medical Affairs, MSLs, HEOR, or clinical teams to develop evidence roadmaps and clinical validation strategies
• Skill in building scalable frameworks and market activation playbooks across varied regulatory environments
• Demonstrated success in global product launches and campaign management from planning through sales enablement handoff
• Expertise in storytelling and content creation across long-form, short-form, digital, video, and email channels
• Strong understanding of customer journey marketing and integrated demand generation strategies tied to revenue goals
• Ability to craft compliant, non-promotional clinical education and market-conditioning content
• Experience with molecular diagnostics technologies, including NGS, PCR, and genotyping, and transplant diagnostics applications, including HLA and histocompatibility, preferred
• Strong analytical skills for interpreting scientific and technology trends and identifying competitive market opportunities
• Ability to translate complex scientific and clinical concepts into compelling commercial value propositions
• Excellence in cross-functional collaboration within matrixed global organizations
• Advanced proficiency in digital marketing tools, platforms, and emerging techniques, including generative AI and answer engine optimization
• Strong project management and performance measurement capabilities
• Excellent communication and presentation skills for clinical and commercial stakeholders
• Ability to travel up to 25–30% internationally
• English language proficiency required; additional languages beneficial

Benefits:

• A choice of national medical and dental plans, and a national vision plan, including health incentive programs
• Employee assistance and family support programs
• Commuter benefits
• Tuition reimbursement
• At least 120 hours paid time off (PTO)
• 10 paid holidays annually
• Paid parental leave: 3 weeks for bonding and 8 weeks for caregiver leave
• Accident and life insurance
• Short- and long-term disability in accordance with company policy
• Competitive 401(k) U.S. retirement savings plan
• Employees’ Stock Purchase Plan (ESPP), allowing eligible colleagues to purchase company stock at a discount
• Variable annual bonus based on company, team, and/or individual performance results
• Fully remote work arrangement