Senior Field & Demand Generation Manager

CloudBees · via Nocode Hub

💰 $130,000 - $150,000/yr 🌎 Remote ⏰ Full Time ⌛ Posted 2 days ago

Own the North America field and demand plan tied to pipeline and revenue goals
Partner with regional sales leaders to set quarterly plans, review results, and target accounts
Plan and run executive dinners, roundtables, regional events, roadshows, trade shows, customer programs, and user groups
Run partner and co-marketing programs with cloud and technology partners, including MDF-funded activity
Run paid media, email, webinars, content syndication, nurture, and retargeting programs
Build and run account-based and pipeline acceleration programs for priority accounts
Own the regional field and campaign calendar, event budgets, vendors, and forecast-to-actuals reporting
Collaborate on messaging, positioning, launches, and persona-based campaign development
Develop landing pages, campaign assets, nurture journeys, and conversion paths with content, brand, and web teams
Ensure campaign setup, attribution, reporting, lead routing, and funnel visibility with marketing operations
Own event and hand-raiser follow-up with the BDR team within agreed SLAs
Report weekly on MQLs, MQL-to-SQL conversion, Stage 1 pipeline, and cost per opportunity
Optimize channel mix, messaging, offers, segmentation, workflows, automation, and scalable execution models
Improve pipeline creation, opportunity acceleration, revenue contribution, and cross-functional alignment

7+ years in B2B field marketing and demand generation, ideally in SaaS or enterprise technology
Personal ownership of both field programs and digital demand programs
Experience planning and running executive events, roundtables, and regional programs end to end
Strong experience running regional field and demand programs across North America
Proven track record of integrated campaigns driving qualified pipeline and revenue impact
Experience partnering with regional sales leaders on plans, trade-offs, and follow-up SLAs
Ability to manage top-of-funnel demand creation and mid-/late-funnel pipeline acceleration
Hands-on experience with events, executive programs, partner co-marketing, ABM, paid social, search, email, webinars, and nurture
Strong analytical skills using data for budget allocation, optimization, and stakeholder conversations
Comfortable working in a fast-moving environment and building while operating
Excellent project management and communication skills
Willingness to travel regularly across North America for regional events and sales planning
Ability to influence cross-functional teams and work effectively across functions and levels